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The disposable paper business sector in relation to market segmentation

Name: The disposable paper business sector in relation to market segmentation
Price: 5.99 EUR
Availability: InStock
Author: Miriam Mennen
ISBN: 978-3-640-56941-0

Essay, 2007

10 Pages, Grade: 82 % - A

Miriam Mennen (Author)

Abstract or Introduction

In the following, the reader will be provided with an overview of the disposable paper industry. Due to the scope of study, the author will put limitations and take the German market into consideration, which to some extent has a certain level of generalisablity for the Western society. The author will concentrate on latest trends and future tendencies of the industry by relating it to the current marketing issue of market segmentation.

Details

Title: The disposable paper business sector in relation to market segmentation
College: University of Sunderland
Course: Strategic Marketing
Grade: 82 % - A
Author: Miriam Mennen (Author)
Year: 2007
Pages: 10
Catalog Number: V145641
ISBN (eBook): 9783640569410
File size: 422 KB
Language: English
Keywords: toilet paper, Procter & Gamble, Germany, Charmin, Euromonitor, SCA Hygiene, Market Segmentation

Quote paper: Miriam Mennen (Author), 2007, The disposable paper business sector in relation to market segmentation, Munich, GRIN Verlag, https://www.grin.com/document/145641

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