The disposable paper business sector in relation to market segmentation

Essai , 2007 , 10 Pages , Note: 82 % - A

Gestion d'entreprise - marketing en ligne et marketing hors ligne

In the following, the reader will be provided with an overview of the disposable paper industry. Due to the scope of study, the author will put limitations and take the German market into consideration, which to some extent has a certain level of generalisablity for the Western society. The author will concentrate on latest trends and future tendencies of the industry by relating it to the current marketing issue of market segmentation.

Inhaltsverzeichnis (Table of Contents)

• Introduction
• Disposable Paper products
• Disposable Paper Products in Germany
• Market Segmentation

Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)

This document aims to provide an overview of the disposable paper industry, focusing on the German market and its relevance to broader Western society. It explores the latest trends and future tendencies in the industry by examining the concept of market segmentation in relation to disposable paper products. The paper will also analyze the impact of private label brands and the increasing demand for premium products, highlighting the strategic marketing management considerations for manufacturers within this dynamic sector.

• The dynamics of the disposable paper industry, including global trends and challenges.
• The role of private label products in shaping the competitive landscape.
• The evolving consumer preferences and the demand for premium products.
• The application of market segmentation strategies in the disposable paper industry.
• The impact of demographic trends and consumer lifestyles on product development and marketing.

Zusammenfassung der Kapitel (Chapter Summaries)

• Introduction: This chapter sets the stage for the paper by defining the scope and context of the study, emphasizing the focus on the German disposable paper market. It introduces the key themes of industry dynamics, market segmentation, and consumer trends.
• Disposable Paper products: This chapter analyzes the global disposable paper industry, highlighting its key players, value sales, and major challenges such as price competition and the rising prominence of private label brands. It explores the impact of these challenges on manufacturers' strategies, including research and development efforts to enhance product value.
• Disposable Paper Products in Germany: This chapter delves into the specifics of the German disposable paper market, outlining its size, key players, and consumer preferences. It examines the dominance of private label products, the growth of wet toilet paper, and the evolving nature of the toilet paper sector.

Schlüsselwörter (Keywords)

Disposable paper industry, market segmentation, private label products, premium products, consumer trends, demographics, product differentiation, convenience, hygiene, innovation, strategic marketing management, German market, Western society.

• Université: University of Sunderland
• Cours: Strategic Marketing
• Note: 82 % - A
• Auteur: Miriam Mennen (Auteur)
• Année de publication: 2007
• Pages: 10
• N° de catalogue: V145641
• ISBN (ebook): 9783640569410
• Langue: anglais
• mots-clé: toilet paper, Procter & Gamble, Germany, Charmin, Euromonitor, SCA Hygiene, Market Segmentation