Resumen o Introducción
In the following, the reader will be provided with an overview of the disposable paper industry. Due to the scope of study, the author will put limitations and take the German market into consideration, which to some extent has a certain level of generalisablity for the Western society. The author will concentrate on latest trends and future tendencies of the industry by relating it to the current marketing issue of market segmentation.
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- Miriam Mennen (Autor), 2007, The disposable paper business sector in relation to market segmentation, Múnich, GRIN Verlag, https://www.grin.com/document/145641
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