In this paper, an innovative product called Pocket-Printer is presented. A handheld portable printer for those who frequently need a printer, such as teachers, professors, students or pupils. It should be small and portable so that everyone can take it with them and use it anywhere. We will also talk about the development of the printer, the launch and the organization and how these points can be achieved most effectively. The planning and preparations are worked out and the development of the product is elaborated. Finally, the possible blockages that could prevent the product from being released are identified in order to counteract them and to work out and correct possible errors in advance.
Inhaltsverzeichnis (Table of Contents)
- Chapter I: The Overview
- Introduction
- Chapter II:
- Marketing
- Principles of Marketing
- business idea
- simple brief
- market research
- finance analysis
- Marketing
- Chapter III:
- Secondary research, Gap analysis, evaluation
- Secondary research
- Gap analysis
- Evaluation
- Secondary research, Gap analysis, evaluation
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This paper presents a new innovative product called Pocket-Printer, a handheld portable printer designed for users who frequently need printing capabilities, such as teachers, students, and professionals. The paper explores the development, launch, and organization of this product, focusing on achieving these goals effectively. The document outlines the planning and preparations involved, elaborating on the product's development. It also identifies potential blockages that could hinder the product's release and proposes solutions to overcome these challenges.
- Introducing the Pocket-Printer as an innovative product for frequent printing needs.
- Exploring the development, launch, and organizational strategies for the Pocket-Printer.
- Analyzing the importance of marketing in bringing a new product to market.
- Identifying and addressing potential obstacles that could impede the Pocket-Printer's release.
- Developing a comprehensive marketing strategy for the Pocket-Printer.
Zusammenfassung der Kapitel (Chapter Summaries)
Chapter I provides an overview of the Pocket-Printer concept, its target audience, and its development goals. It outlines the product's design and features, emphasizing its portability and ease of use. Chapter II delves into the crucial role of marketing in launching a new product. It discusses core marketing principles and applies them to the Pocket-Printer, including market research, financial analysis, and target audience identification. Chapter III explores the secondary research conducted on the Pocket-Printer market, analyzing the competitive landscape and identifying gaps in existing solutions. It also evaluates the product's potential and assesses its feasibility in the market.
Schlüsselwörter (Keywords)
Pocket-Printer, innovation, portable printing, marketing, target audience, market research, competitive analysis, gap analysis, product development, organizational strategy, launch strategy.
- Quote paper
- Eric Carstensen (Author), 2020, Pocket-Printer as the Latest Innovation in Economy. Development, Launch, and Organizational Strategy, Munich, GRIN Verlag, https://www.grin.com/document/1472958
