There is no doubt that international tourism expanded significantly in the last decade. Especially the cruise industry did an extraordinary performance with its two digit growth rates and investments in billions range. The tourism industry is the so called ‘leading economy’ of the 21st century and the cruise industry is one of the master performers within the tourism industry. The ‘big three players’ (Carnival Corporation, Royal Caribbean Cruises and Star Cruises Group) made in 2005 over $ 22billion in revenues and profits more than $ 3billion.
How could the german cruise market look like in 2025?
But will this development going on for the next years or decades?
This assignment will introduce the state of the art of the cruise industry and discuss trends and developments within economy and society. It will be discussed how these developments are affecting the tourism industry with a focus on the cruise industry. The final discussion of findings will try to conceptualise a picture of the future of the cruise market covering the next 15 years. The conclusion could give some references how to act to be prepared for the future.
Inhaltsverzeichnis (Table of Contents)
- Preface
- Lists
- List of abreviations
- List of Charts
- List of Graphics
- 1 Introduction
- 1.1 State of the art
- 1.2 Target of this paper
- 1.3 Methodology
- 2 Theoratical frameworks
- 2.1 Zoning of the market
- 2.2 Definitions
- 3 The current market situation
- 3.1 Introduction
- 3.2 The general market
- 3.2.1 Economic crisis
- 3.2.2 The development from the past up to the present
- 3.2.3 Short term developments
- 3.2.3.1 Oasis
- 3.2.4 Tourism analysis 2009
- 3.2.5 The german cruise market 2008
- 3.2.6 Distribution channels
- 3.3 Customers site
- 3.3.1 Demographics
- 3.3.2 Tourist behavior
- 3.3.3 STEP analysis
- 3.3.4 SWOT analysis
- 3.4. Business site
- 3.4.1 The players
- 3.4.2 Facts about the business
- 3.4.3 SWOT analysis
- 3.4.4 STEP analysis
- 3.5 Summary
- 3.5.1 Pros and cons for a cruise vacation
- 4 Current developments and future trends concerning the cruise industry
- 4.1 Introduction
- 4.1.1 Current success: boom or bust?
- 4.2 Customers site
- 4.2.1 Demographics
- 4.2.2 Sociological
- 4.2.3 Networks
- 4.2.3.1 "Prosumenten"
- 4.3 Business site
- 4.3.1 Investments
- 4.3.1.1 Ships on order
- 4.3.1.2 Port/Shore side activities
- 4.3.2 Technical development
- 4.3.2.1 Sky sails
- 4.3.2.2 Freedom project
- 4.3.2.3 Fuel cells
- 4.3.3 Business trends
- 4.3.3.1 Resort with lifeboats
- 4.4 Proceeding developments
- 4.4.1 Globalisation
- 4.4.1.1 Glocalization
- 4.4.1.2 Standardization vs. customization
- 4.4.1.3 Mcdonaldisation
- 4.4.1.4 Disneysation
- 4.4.1.5 Happyness economics
- 4.4.1.6 Cocooning / Clanning
- 4.4.1.7 Luxese
- 4.4.2 Future trends
- 4.4 Global developments and trends
- Virtual traveling
- Egonomics
- Atmos Fear
- The current success of the cruise market
- The impact of economic crises on cruise travel
- The influence of demographics and social trends on customer behavior
- The role of technological advancements in the cruise industry
- The future trends and opportunities for the cruise market
- Introduction: This chapter establishes the context of the study and introduces the key questions to be explored. It discusses the current state of the cruise market and the challenges it faces.
- Theoretical frameworks: This chapter outlines the theoretical frameworks used in the study, including definitions and zoning of the cruise market. It provides a foundation for analyzing the market dynamics.
- The current market situation: This chapter delves into the current market situation, examining the general market, the German cruise market, and key players. It analyzes customer behavior, demographics, and market trends.
- Current developments and future trends concerning the cruise industry: This chapter explores current developments and future trends shaping the cruise industry. It examines customer demographics, social trends, and technological advancements.
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This paper examines the future of the German cruise market, analyzing current trends and developments to project its potential in 2025. It explores the factors driving growth, the influence of demographics and sociological shifts, and the role of technological advancements within the industry.
Zusammenfassung der Kapitel (Chapter Summaries)
Schlüsselwörter (Keywords)
This study focuses on the German cruise market, exploring key themes such as economic crises, demographic shifts, customer behavior, technological advancements, and future trends. These concepts are crucial for understanding the current and future landscape of the cruise industry.
- Citar trabajo
- Maik Roemer (Autor), 2009, A Cruise into the Future, Múnich, GRIN Verlag, https://www.grin.com/document/161010
