Extrait
Table Of Contents
1 Goal and approach of this Study
2 Introduction
3 Definitions
3.1 Cruise ship
3.2 Cruise
3.3 Piracy
3.4 Terrorism
3.5 Crisis
4 Risks for cruise vessels
4.1 Inside risks
4.1.1 Hygienic conditions
4.1.2 Drugs and crime
4.1.3 Fire
4.2 Outside risk
4.2.1 Natural forces
4.2.2 Piracy
4.2.3 Terrorism
5 Cruise vessels
5.1 Short History linked with media
5.2 Value as Target
5.2.1 For pirates
5.2.1.1 Examples for pirate attacks on vessels
5.2.2 For terrorists
5.2.2.1 Examples for terrorists acts on vessels
6 Security
6.1 Passive security
6.2 Active security
6.2.1 History
6.2.2 After 9/11
7 Management of crises prevention
7.1 Marketing security
7.1.1 Marketing mix
7.1.1.1 Price
7.1.1.2 Place
7.1.1.3 Product Process
7.1.1.4 Product People
7.1.1.5 Product physical evidence
7.1.1.6 Promotion
8 Final remarks
9 Future
A Appendix
- Citation du texte
- Maik Roemer (Auteur), 2008, Cruising at Risk, Munich, GRIN Verlag, https://www.grin.com/document/161012
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