The study on "Marketing Strategies with Reference to Zomato, Hyderabad" aims to explore the effectiveness of Zomato's marketing techniques in the highly competitive food delivery market in Hyderabad. Zomato, a prominent online food delivery and restaurant discovery platform, has adopted a variety of marketing strategies to attract and retain customers in this urban market. This research examines Zomato's promotional efforts, digital marketing campaigns, loyalty programs, influencer collaborations, and brand positioning within the context of Hyderabad's diverse consumer base. With a sample size of 100 respondents, the study collects data through a structured survey to understand customer perceptions, preferences, and the impact of Zomato's marketing tactics on their decision-making process. The analysis is carried out using simple percentage analysis to identify trends, patterns, and key insights into the effectiveness of these strategies. The study aims to evaluate how well Zomato's marketing efforts meet the expectations of customers in Hyderabad, considering factors such as convenience, delivery time, discounts, and customer service. By gaining a deeper understanding of Zomato's marketing strategies, the research provides recommendations for enhancing customer engagement, improving brand loyalty, and optimizing marketing approaches to strengthen Zomato's position in the competitive Hyderabad market.
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- A. M. Joseph Kumar (Autor), Joanna Jessysimon (Autor), Rithika Vikas (Autor), Devasree Iyer (Autor), Toshika Jain (Autor), K. B. Sravanthi (Autor), P. Jaya Bharathi (Autor), 2025, Analyzing Marketing Strategies of Zomato in Hyderabad. Customer Perceptions and Brand Positioning in the Food Delivery Market, Múnich, GRIN Verlag, https://www.grin.com/document/1618810
