This dissertation examines how integrating agile methodologies with design principles drives product success, using Spotify as a case study. Spotify’s approach blends user-centered design with agile development, enabling rapid iteration, cross-functional collaboration and high-quality features like Discover Weekly. The study shows that this unified methodology resolves common challenges, such as stakeholder alignment and balancing user needs with business goals. It offers a practical blueprint for organizations seeking competitive advantage in digital markets.
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- Atibha Gupta (Author), 2025, Understanding Design Thinking and Integrating it into Agile Product Management, Munich, GRIN Verlag, https://www.grin.com/document/1676511
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