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Google v. Louis Vuitton - A Case Study

EU Trademark Law, Online Advertisement, Effects-Test and Functions of a Trademark


Essay, 2011

4 Pages, Grade: A (Very Good)


Abstract or Introduction

This essay addresses one of the most famous disputes over the use of trademarks as keywords in online search engines: Google v Louis Vuitton. It arose over a crucial question for the future of trademark protection and online advertising. A description of the parties and the background is followed by an examination of the preliminary ruling issued by the European Court of Justice (ECJ) in March 2010 and the legal and economic consequences deriving from it. Several experts have commented on this controversial decision and the paper will provide an overview of their opinions. The last part will consist of concluding remarks by the author.

Details

Title
Google v. Louis Vuitton - A Case Study
Subtitle
EU Trademark Law, Online Advertisement, Effects-Test and Functions of a Trademark
College
LMU Munich  (IELPO LL.M Program (ielpo.org))
Course
Course “Trade-Related Intellectual Property Rights”, held by Bruno van Pottelsberghe, Full-Time Professor at the Université Libre de Bruxelles (ULB), Solvay Brussels School of Economics and Management (SBS- EM).
Grade
A (Very Good)
Author
Year
2011
Pages
4
Catalog Number
V170737
ISBN (eBook)
9783640897230
File size
469 KB
Language
German
Notes
Short overview of the case, its facts, the relevant law and the outcome, as well as a summary of the criticism and consequences of the ruling and a brief conclusion by the author.
Keywords
Trademark, Intellectual Property, Brands, Adwords, online advertising, keywords, luxory goods, counterfeit, effects-test
Quote paper
Thomas Obersteiner (Author), 2011, Google v. Louis Vuitton - A Case Study, Munich, GRIN Verlag, https://www.grin.com/document/170737

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