Internationale Kommunikationspolitik

Corporate Blogs, Community Marketing, Guerilla Marketing und Virales Marketing


Research Paper (undergraduate), 2010

26 Pages, Grade: 1


Excerpt


Inhaltsverzeichnis

Abbildungsverzeichnis

Abkürzungsverzeichnis

Einleitung

1. Corporate Blogs
1.1 Was ist ein Blog?
1.1.1 Beispielblogs
1.1.2 Vor- und Nachteile
1.2 Das Corporate Blog als internationales Kommunikationsinstrument

2. Community Marketing
2.1 Was sind Communities?
2.1.1 Typologie Communities
2.2 Marken Communities
2.3 Facebook & Co
2.4 Business Netzwerke
2.5 Innovationsplattformen
2.6 Communites als internationales Kommunikationsinstrument

3. Guerilla Marketing
3.1 Was ist Guerilla Marketing?
3.2 Ambient Media
3.2.1 Beispiele
3.2.2 Wahl des Werbeortes
3.3 Online (und Mobile) Marketing
3.4 Traditionelles Marketing

4. Viral Marketing
4.1 Was ist Viral Marketing?
4.2 Kampagnen-Elemente
4.2.1 Die 5 T des Viral Marketing

5. Internationalisierung der Kommunikationsinstrumente

Fazit

Literaturverzeichnis

Excerpt out of 26 pages

Details

Title
Internationale Kommunikationspolitik
Subtitle
Corporate Blogs, Community Marketing, Guerilla Marketing und Virales Marketing
College
University of Applied Sciences Landshut
Grade
1
Author
Year
2010
Pages
26
Catalog Number
V170871
ISBN (eBook)
9783640899579
ISBN (Book)
9783640899326
File size
1009 KB
Language
German
Keywords
Kommunikationspolitik, Kommunikation, Marketing, Marketingmix, International, Guerilla, Blogs, Community, Virales Marketing, Mundpropaganda, Facebook, Twitter, Xing, LinkedIn, gratis, Werbung, Internet, Konsumenten, Massenmarketing, Kulturen, culture-bound, cutlure-free, Social Web, Web 2.0, Neue Medien, Customer Relationship Managment, CRM, Online, Ambient Media, Mobile Marketing, Innovation, Innovationsplattform, Social Media, Soziale Netwerk, Social Networks, Kontakte, Meinung, Marktforschung, Trend, Alternativen
Quote paper
Katrin Sturm (Author), 2010, Internationale Kommunikationspolitik, Munich, GRIN Verlag, https://www.grin.com/document/170871

Comments

  • No comments yet.
Look inside the ebook
Title: Internationale Kommunikationspolitik



Upload papers

Your term paper / thesis:

- Publication as eBook and book
- High royalties for the sales
- Completely free - with ISBN
- It only takes five minutes
- Every paper finds readers

Publish now - it's free