The research paper is aimed towards understanding the marketing functions and the marketing strategy of JJB sports plc based in UK. To analyse the business orientation of the company, the author has conducted product, sales and marketing strategy research. Porters 5 forces analysis has been conducted to analyse the competitive advantage of the company. A 4'P analysis has been done to understand the marketing mix of the company. finally a SWOT analysis has been conducted to understand the strengths and weaknesses of the company.
Inhaltsverzeichnis (Table of Contents)
- Introduction
- Business orientation
- Product Orientation
- Sales Orientation
- Marketing Orientation
- Analysis of JJB's competitive advantage
- Porters Five forces
- Threat of new entry
- Threat of Substitute products
- Competitive rivalry
- Suppliers power
- Buyers power
- Porters Five forces
- Marketing Mix & 4P's
- Product
- Brand Management
- Product's life cycle and portfolio planning
- Product life cycle curve
- Portfolio planning
- Product growth strategy (Ansoff matrix)
- Market penetration
- Product development
- Market development
- Diversification
- Place
- Price
- Promotion
- Other marketing mix elements
- Product
- SWOT analysis
- Strengths
- Stores portfolio
- Wide product portfolio
- Strategic procedures
- Relationship with customers
- Product differentiation
- Segmentation
- Weaknesses
- Short term trading
- IT systems and Business continuity
- Shareholders relationship
- Opportunities
- New markets
- Upcoming sports events
- Health and fitness
- Stumbling competition and core competencies
- Expansion
- Threats
- Old and new Competition
- Economic Scenario
- Environmental issues
- Foreign exchange transactions
- Regulatory/Government bodies
- Sustainable competitive advantage
- Strengths
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This work aims to provide a comprehensive analysis of the marketing functions of JJB Sports, a leading sports retailer in the UK. The analysis will be based on a variety of marketing theories and models, including Porter's Five Forces, the marketing mix (4Ps), and SWOT analysis.
- Competitive advantage analysis using Porter's Five Forces
- Application of the marketing mix (4Ps) to JJB Sports
- Evaluation of JJB's strengths, weaknesses, opportunities, and threats
- Exploration of JJB's business orientation, including product, sales, and marketing orientations
- Assessment of JJB's sustainability and competitive advantage
Zusammenfassung der Kapitel (Chapter Summaries)
- Introduction: This chapter provides an overview of JJB Sports, including its history, business model, and market position. It also highlights the company's diversified product portfolio and its commitment to customer satisfaction.
- Business Orientation: This chapter explores different business orientations, including product orientation, sales orientation, and marketing orientation. It discusses how JJB Sports aligns with each orientation and explains its strategic approach to the market.
- Analysis of JJB's Competitive Advantage: This chapter uses Porter's Five Forces framework to analyze the competitive forces that influence JJB Sports' market position. It examines the threats of new entrants, substitute products, and competitive rivalry, as well as the bargaining power of suppliers and buyers.
- Marketing Mix & 4P's: This chapter delves into the marketing mix (4Ps), including product, price, place, and promotion. It analyzes JJB's strategies in each element, including brand management, product lifecycle planning, and distribution channels.
- SWOT analysis: This chapter examines JJB Sports' internal strengths and weaknesses, as well as external opportunities and threats. It identifies key factors that could impact the company's future performance.
Schlüsselwörter (Keywords)
The primary focus of this work is on the marketing functions of JJB Sports, with key themes including competitive advantage, marketing mix, SWOT analysis, business orientation, and sustainable competitive advantage. Specific concepts such as Porter's Five Forces, brand management, product lifecycle planning, and strategic procedures are also discussed.
- Citar trabajo
- Sunil Singh (Autor), 2009, Marketing Functions of JJB Sports, Múnich, GRIN Verlag, https://www.grin.com/document/173881
