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A product which could be sold in my tandem-partner’s country Oman is air conditioning systems – due to the sheer heat and humidity, especially in summer time. Thereby, I assume that a certain demand in cooling systems is given. In the following, I will develop a marketing strategy for advertising air conditioning systems in Oman. The strategy will be based primarily on intercultural communication aspects.
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- Natalie Züfle (Autor:in), 2009, Marketing Concept & Intercultural Communication, München, GRIN Verlag, https://www.grin.com/document/180072
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