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Marketing Concept & Intercultural Communication

Name: Marketing Concept & Intercultural Communication
Price: 5.99 EUR
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Author: Natalie Züfle
ISBN: 978-3-656-02642-6

Development of a marketing strategy primarily based on intercultural communication aspects (applying Hofstede’s, Trompenaars’ and Hall’s studies)

Research Paper (undergraduate), 2009

6 Pages, Grade: 1,0

Natalie Züfle (Author)

Abstract or Introduction

A product which could be sold in my tandem-partner’s country Oman is air conditioning systems – due to the sheer heat and humidity, especially in summer time. Thereby, I assume that a certain demand in cooling systems is given. In the following, I will develop a marketing strategy for advertising air conditioning systems in Oman. The strategy will be based primarily on intercultural communication aspects.

Details

Title: Marketing Concept & Intercultural Communication
Subtitle: Development of a marketing strategy primarily based on intercultural communication aspects (applying Hofstede’s, Trompenaars’ and Hall’s studies)
College: Free University of Berlin (Center for Global Politics)
Course: Intercultural Communication
Grade: 1,0
Author: Natalie Züfle (Author)
Year: 2009
Pages: 6
Catalog Number: V180072
ISBN (eBook): 9783656026426
File size: 478 KB
Language: English
Notes: Assignment im Rahmen meines Studiums International Relations (Internationale Beziehungen) an der FU Berlin
Keywords: intercultural communication, interkulturelle Kommunikation, Marketing, Hall, Trompenaar, Hofstede

Quote paper: Natalie Züfle (Author), 2009, Marketing Concept & Intercultural Communication, Munich, GRIN Verlag, https://www.grin.com/document/180072

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