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Royal Caribbean Cruise Line (RCCL) - A Brand Portfolio Analysis

Name: Royal Caribbean Cruise Line (RCCL) - A Brand Portfolio Analysis
Price: 19.95 EUR
Availability: InStock
Author: BA Global Marketing Matteo Fabbi
ISBN: 978-3-656-05595-2

Seminararbeit, 2010

23 Seiten, Note: 70%

BA Global Marketing Matteo Fabbi (Autor:in)

Leseprobe

1. INTRODUCTION

2. THE CRUISE INDUSTRY
2.1. A GLOBAL ANALYSIS
2.2. THE UK MARKET

3. THE ROYAL CARIBBEAN BRAND PORTFOLIO ANALYSIS
3.1. MARKET FORCES AND DYNAMICS
3.1.1. CUSTOMERS ANALYSIS
3.1.2. COMPETITORS ANALYSIS
3.1.3. CORPORATION
3.2. BUSINESS STRATEGIES
3.3. BRAND EQUITIES AND IDENTITIES
3.3.1. ROYAL CARIBBEAN INTERNATIONAL
3.3.2. CELEBRITY CRUISES
3.3.3. AZAMARA CRUISES
3.3.4. PULLMANTUR
3.3.5. CDF
3.4. THE BRAND PORTFOLIO AUDIT
3.4.1. THE RCCL HIERARCHY MODEL
3.4.2. THE BRAND RELATIONSHIP SPECTRUM
3.4.3. BRAND POSITIONING

4. RECOMMENDATION

5. REFERENCES

6. APPENDIX

Ende der Leseprobe aus 23 Seiten

Details

Titel: Royal Caribbean Cruise Line (RCCL) - A Brand Portfolio Analysis
Hochschule: University of Westminster
Veranstaltung: Branding Management
Note: 70%
Autor: BA Global Marketing Matteo Fabbi (Autor:in)
Jahr: 2010
Seiten: 23
Katalognummer: V180656
ISBN (eBook): 9783656055884
ISBN (Buch): 9783656055952
Dateigröße: 1557 KB
Sprache: Englisch
Schlagworte: Marketing research, Brand analysis, Brand portfolio analysis, Royal Caribbean International, Royal Caribbean Cruise Line, costa crociere, carnival

Arbeit zitieren: BA Global Marketing Matteo Fabbi (Autor:in), 2010, Royal Caribbean Cruise Line (RCCL) - A Brand Portfolio Analysis, München, GRIN Verlag, https://www.grin.com/document/180656

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