Extrait
CONTENT
1. INTRODUCTION, THEORETICAL BACKGROUND AND DEFINITIONS
2. CASE ANALYSIS
2.1 Dell Incorporated (Dell)
2.1.1 Company Profile, Industry and Environment
2.1.2 Order Qualifiers
2.1.3 Order Winners
2.1.4 Operations Strategy
2.2 Zara Trading Incorporated (Zara)
2.2.1 Company profile, Industry and Environment
2.2.2 Order Qualifiers
2.2.3 Order Winners
2.2.4 Operations Strategy
2.3 McDonalds Corporation (McDonalds)
2.3.1 Company profile, Industry and Environment
2.3.2 Order Qualifiers
2.3.3 Order Winners
2.3.4 Operations Strategy
2.4 Deutsche Lufthansa AG (Lufthansa)
2.4.1 Company profile, Industry and Environment
2.4.2 Order Qualifiers
2.4.3 Order Winners
2.4.4 Operations Strategy
3. CONCLUSION
REFERENCES
Fin de l'extrait de 30 pages
- Citation du texte
- Markus Baum (Auteur), 2011, Comparison and contrast of the operations strategy of two ‘manufacturing firms’ with two ‘service’ firms, Munich, GRIN Verlag, https://www.grin.com/document/193738
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Production and Operations Management Operation Strategy Comparison and contrast of the operations strategy of two ‘manufacturing firms’ with two ‘service’ firms Companies studied: Dell / Zara / McDonalds / Lufthansa by Markus B. Baum School of Management University of Surrey