Extrait
CONTENT
1 INTRODUCTION
2 ANALYSIS
2.1 Market analysis
2.1.1 Macro environmental PEST-Analysis
2.1.2 Market profile and prospects
2.2 Analysis of Apple’s iPod and Sony’s Walkman
2.2.1 The case of Apple’s iPod - key factors of success
2.2.1.1 Product
2.2.1.2 Integrated System
2.2.1.3 SWOT - iPod
2.2.2 The case of Sony Walkman - key factors of failure
2.2.2.1 Product
2.2.2.2 Integrated System
2.2.2.3 SWOT - Walkman
2.3 Conclusion
3 RECOMMENDATION
3.1 Repositioning strategy
3.2 Marketing Mix
3.2.1 Promotion
3.2.2 Product
3.2.3 Price
3.2.4 Place
4 REFERENCES
5 APPENDIX
5.1 Results of own survey on brand Walkman
Fin de l'extrait de 24 pages
- Citation du texte
- Markus Baum (Auteur)Marco Hackstein (Auteur)Marcel Mehling (Auteur), 2009, Strategic Marketing, Munich, GRIN Verlag, https://www.grin.com/document/194552
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