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Guerilla Marketing - Strategien online und offline


Seminar Paper, 2012

26 Pages, Grade: 2,0


Excerpt


Inhaltsverzeichnis

Erklärung

Abbildungsverzeichnis

1 Einleitung

2 Guerilla Marketing
2.1 Definition Guerilla Marketing
2.2 Guerilla Marketing Mix

3 Kommunikationsmix
3.1 Werbewirkungsmodelle
3.2 Offline Guerilla Marketing Strategien
3.2.1 Ambient und Sensation Marketing
3.2.2 Ambush Marketing
3.3 Online Guerilla Marketing
3.3.1 Virales Marketing
3.3.2 Guerilla Mobile

4 Risiken

5 Fazit

Literaturverzeichnis

Excerpt out of 26 pages

Details

Title
Guerilla Marketing - Strategien online und offline
College
University of Flensburg
Grade
2,0
Author
Year
2012
Pages
26
Catalog Number
V196762
ISBN (eBook)
9783656230557
ISBN (Book)
9783656230786
File size
1171 KB
Language
German
Keywords
Guerilla Marketing, Ambient Media, Virales Marketing, Offline Marketing, Online Marketing, Ambush Marketing
Quote paper
Sebastian Seyfert (Author), 2012, Guerilla Marketing - Strategien online und offline, Munich, GRIN Verlag, https://www.grin.com/document/196762

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