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Kodak, Fight to Revive. SWOT Analysis and Strategy Plan

Seminar Paper, 2012

15 Pages

Jia Pan (Author)

Excerpt

1. Introduction

2. ssessing Kodak’s position in the market
2.1 SWOT ANALYSIS
2.2 PORTER’S FIVE FORCES N LYSIS
1) Threat of New Entrants
2) Bargaining Power of Buyers
3) Threat of Substitutes
4) Bargaining Power of Suppliers
5) Degree of Intense Rivalry

3. Strategy Plans
3.1. Financial strategy
1) Current financial situation
2) Financial Solutions
3.2. Marketing Strategy
1) Customer satisfaction leads to the top of the market
2) New technology innovation: creating real value
3) Continue the service: integration of online+ offline activities
3.3 Change the Company Culture
1) We Need Speed Up
2) Focus on the good stuff
3) Run like a huge startup company

4. Recommendation

5. Conclusion

Excerpt out of 15 pages

Details

Title: Kodak, Fight to Revive. SWOT Analysis and Strategy Plan
College: University of Southern California
Authors: Jia Pan (Author)Fan Gao (Author)
Year: 2012
Pages: 15
Catalog Number: V197146
ISBN (eBook): 9783668338500
ISBN (Book): 9783668338517
File size: 1136 KB
Language: English
Keywords: kodak, fight, revive, swot, analysis, strategy, plan

Quote paper: Jia Pan (Author)Fan Gao (Author), 2012, Kodak, Fight to Revive. SWOT Analysis and Strategy Plan, Munich, GRIN Verlag, https://www.grin.com/document/197146

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