In this paper, we first use SWOT Analysis and Porter’s five-force analysis to fully analyze Kodak’s current position in the market. In addition, we discuss financial strategy, marketing strategy and several suggestions on the changing of company culture.
Globalization and shifts in technology have changed the thinking of consumers. Digital cameras and cell phones have created a shift in the way most people take pictures and retrieve their photos. Kodak failed in reinventing the company's core business model successfully during the past few years.
The growth of new core business didn’t make up the effects of Kodak's fast-fading film revenues. Kodak is currently in serious financial trouble: quickly going through cash, selling patents and accessing credit lines. We are facing a difficult task in what can be considered one of the hardest financial times Kodak has ever been through.
Table of Contents
- Introduction
- Assessing Kodak's position in the market.
- SWOT ANALYSIS
- PORTER'S FIVE FORCES ANALYSIS
- Threat of New Entrants.
- Bargaining Power of Buyers ........
- Threat of Substitutes
- Bargaining Power of Suppliers.
- Degree of Intense Rivalry.....
- Strategy Plans............
- Financial strategy.
- Current financial situation.
- Financial Solutions
- Marketing Strategy
- Customer satisfaction leads to the top of the market...\n
- New technology innovation: creating real value ……………………\n
- Continue the service: integration of online+ offline activities\n
- Change the Company Culture.
- We Need Speed Up......\n
- Focus on the good stuff.\n
- Run like a huge startup company.\n
- Recommendation...........
- Conclusion....
Objectives and Key Themes
This paper examines the current position of Kodak in the market, focusing on the challenges the company faces in light of technological advancements and shifting consumer behavior. The paper aims to provide a comprehensive analysis of Kodak's strengths and weaknesses, opportunities and threats, and to suggest strategies for revitalizing the company. Key themes explored include:- The impact of digital technology on Kodak's traditional business model
- SWOT analysis and Porter's Five Forces analysis to assess Kodak's competitive position
- Financial strategies to address Kodak's current financial difficulties
- Marketing strategies to attract new customers and retain existing ones
- Cultural changes necessary to improve Kodak's responsiveness and innovation
Chapter Summaries
Introduction
This chapter introduces the context of Kodak's challenges, highlighting the significant impact of globalization and technological shifts in consumer behavior. It outlines the paper's objectives and methodology, including the use of SWOT analysis and Porter's Five Forces analysis to assess Kodak's position in the market.Assessing Kodak's position in the market
This chapter provides an in-depth analysis of Kodak's current position in the market, drawing upon SWOT analysis and Porter's Five Forces analysis. It explores Kodak's strengths and weaknesses, opportunities and threats, and analyzes the competitive landscape in the traditional film, digital camera, and printer markets.Strategy Plans
This chapter delves into strategic plans for Kodak's revitalization, focusing on financial, marketing, and cultural strategies. It examines Kodak's current financial situation and explores potential financial solutions. The chapter further discusses marketing strategies aimed at attracting new customers and retaining existing ones. Finally, it suggests necessary changes in company culture to foster innovation and responsiveness.Recommendation
This chapter presents specific recommendations for Kodak based on the analysis provided in previous chapters. It highlights key areas of focus for the company to address its challenges and achieve long-term success.Keywords
Kodak, digital technology, SWOT analysis, Porter's Five Forces analysis, financial strategy, marketing strategy, company culture, revitalization, innovation, competition, traditional film, digital camera, printers, globalization, consumer behavior.- Quote paper
- Jia Pan (Author), Fan Gao (Author), 2012, Kodak, Fight to Revive. SWOT Analysis and Strategy Plan, Munich, GRIN Verlag, https://www.grin.com/document/197146
