A business model analysis of Robert Bosch

Table of contents

List of tables

List of figures

List of abbreviations

Abstract

1 Introduction

2 Strategic component of the business model
2.1 Strategy and core competencies
2.2 Networks

3 Market component of the business model
3.1 Product supply
3.2 Customers and revenue streams

4 Value-added component of the business model
4.1 Key activites
4.2 Key resources

5 Conclusion

Bibliography

Appendix

Statutory Declaration

List of tables

Table 1: Business sectors and divisions of

List of figures

Figure 1: House of Orientation

Figure 2: Evaluation of the customer satisfaction survey 2007

Figure 3: Sales revenue in 2010 by business sectors and regions

Figure 4: The Bosch Business System (BBS)

List of abbreviations

Abbildung in dieser Leseprobe nicht enthalten

Abstract

Laura Parlabene – A business model analysis of Robert Bosch – 2011

Strategic International Management – Prof. Dr. Patricia Adam

The present paper presents a business model analysis of Robert Bosch. The analysis is focused on three components of a business model: the strategic component, the market component, and the value-added component.

The components are first viewed and analyzed regarding their contents on a theoretical basis, followed by a closer study of these in the context of Robert Bosch.

It is found that the strategic component plays an important role in the business model of Robert Bosch. It is determined by the “House of Orientation”, which contains the company’s vision, mission, values, and core competencies.

The analysis of the market component shows that the product supply of Robert Bosch is divided into the three business sectors Automotive Technology, Industrial Technology, and Consumer Goods and Building Technology. Using such a supply structure, Robert Bosch successfully serves both corporate and private customers, placing great emphasis on customer satisfaction. The largest share of revenues is generated in the Automotive Technology sector. Similarly, splitting the revenue by regions shows that the European region, especially Germany, generates the greatest revenues.

The value-added component of the business model of Robert Bosh is represented by the Bosch Business System, which is a systematic methodology supporting the management and development of value generating processes. The identification of physical, human, intellectual, and financial resources is also part of this component

[...]