Extracto
CONTENTS
1. INTRODUCTION
2. FAIR TRADE AND ETHICAL CONSUMPTION
2.1 Fair Trade criteria
2.2 The development of Fair Trade
2.3 Fair Trade in Germany
3. WILLINGNESS TO PAY FOR FAIR TRADE PRODUCTS
3.1 Economic approach
3.2 Social psychological approach
3.3 Summary of the research questions
4. METHOD
4.1 Article search
4.2 Methods in the research on WTP for FT products
4.3 Sample types
4.4 Country of origin
4.5 Fair Trade products
5. RESULTS
5.1 Willingness to pay the FT price-premium
5.2 The level of the FT price-premium
5.3 Moderators of the willingness to pay for FT products
6. DISCUSSION
7. REFERENCES
APPENDIX
Final del extracto de 43 páginas
- Citar trabajo
- Michaela Gröpel (Autor), 2012, Willingness to pay for Fair Trade products: Analysis and implications, Múnich, GRIN Verlag, https://www.grin.com/document/209559
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