Extracto
Table of contents
I Abstract
II Table of contents
III List of figures
IV List of abbreviations
1 Introduction
2 Hospitality industry
2.1 Significance for overall economy
2.2 Hotel sector profile
3 Blue Ocean Strategy
3.1 Conception
3.2 Creating Blue Oceans
3.2.1 Principles
3.2.2 Implementation
3.2.3 Tools and frameworks
3.2.4 Red vs. Blue Oceans
3.2.5 Benefits and value
3.3 Critics
4 Positioning for hotels
4.1 SWOT Analysis
4.1.1 Strengths
4.1.2 Weaknesses
4.1.3 Opportunities
4.1.4 Threats
5 Examples
5.1 MotelOne
5.1.1 Implementation
5.1.2 Analysis
5.1.3 Evaluation
5.2 W Hotels
5.2.1 Implementation
5.2.2 Analysis
5.3.3 Evaluation
7 Outlook
8 Critical evaluation
9 Conclusion
V Bibliography
A Literature
B Web links
VI Appendix
A W Hotels TripAdvisor overview
B MotelOne TripAdvisor overview
- Citar trabajo
- Bachelor of Arts Onno Hetzke (Autor), 2013, Blue Ocean Strategy in the Hotel Sector, Múnich, GRIN Verlag, https://www.grin.com/document/264194
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