Olympic Games Ceremonies. An Event Management Perspective

The Branding of a City


Master's Thesis, 2014

45 Pages, Grade: 7.5


Excerpt


TABLE OF CONTENTS

Chapter 1: Introduction
1.1. Overview
1.2. Background
1.3. Purpose of Study
1.4. Research Aims and Objectives
1.5. Structure of Dissertation

Chapter 2: Review of the Literature
2.1. Introduction
2.2. Overall Impact of an Olympic Games on the Host City
2.3. Tourism, Branding and Event Hosting
2.4. Impact of Hosting a Sports Event on a City
2.5. Importance of Olympic Games Ceremonies on Tourism
2.6. Summary

Chapter 3: Research Design and Methodology
3.1. Overview
3.2. Mixed Methodology
3.3. Case Study Analysis
3.4. Research Design
3.5. Research Instruments
3.6. Ethical Considerations
3.7. Limitations
3.8. Research Objectives

Chapter 4: Data Presentation, Analysis and Discussion
4.1. Overview
4.2. Case Study Findings
4.3. Analysis and Discussion

Chapter 5: Conclusion and Recommendations
5.1. Main Conclusions
5.2. Future Recommendations

References (Bibliography & Articles)

Excerpt out of 45 pages

Details

Title
Olympic Games Ceremonies. An Event Management Perspective
Subtitle
The Branding of a City
College
Leeds Metropolitan University  (Carnagie)
Course
Masters in Event Management
Grade
7.5
Author
Year
2014
Pages
45
Catalog Number
V276541
ISBN (eBook)
9783656696438
ISBN (Book)
9783656696933
File size
2237 KB
Language
English
Keywords
olympic, games, ceremonies, event, management, perspective, branding, city
Quote paper
John Jossifakis (Author), 2014, Olympic Games Ceremonies. An Event Management Perspective, Munich, GRIN Verlag, https://www.grin.com/document/276541

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