The major purpose of this study is to analyse the major impact that an Olympic Games ceremony has on the branding of a city and of a nation, looking to take the current level of research and improving on this with an enhanced analysis of the subject using a case study approach.
The study has focused on one main research question. What is the impact of an Olympic Ceremony on the image of a host city? This question was further explored with three core components which were analysed and which included the discovery of the extent to which an Olympic Games ceremony could help to create an image of a specific city / country, the importance ascribed to Olympic Games ceremonies and how they are deemed to be vital in leading to rising tourist numbers as well as a consideration of the major short and long-term socio-economic impacts of an Olympic Games ceremony on a host city.
Inhaltsverzeichnis (Table of Contents)
- Chapter 1: Introduction
- 1.1. Overview
- 1.2. Background
- 1.3. Purpose of Study
- 1.4. Research Aims and Objectives
- 1.5. Structure of Dissertation
- Chapter 2: Review of the Literature
- 2.1. Introduction
- 2.2. Overall Impact of an Olympic Games on the Host City
- 2.3. Tourism, Branding and Event Hosting
- 2.4. Impact of Hosting a Sports Event on a City
- 2.5. Importance of Olympic Games Ceremonies on Tourism
- 2.6. Summary
- Chapter 3: Research Design and Methodology
- 3.1. Overview
- 3.2. Mixed Methodology
- 3.3. Case Study Analysis
- 3.4. Research Design
- 3.5. Research Instruments
- 3.6. Ethical Considerations
- 3.7. Limitations
- 3.8. Research Objectives
- Chapter 4: Data Presentation, Analysis and Discussion
- 4.1. Overview
- 4.2. Case Study Findings
- 4.3. Analysis and Discussion
- Chapter 5: Conclusion and Recommendations
- 5.1. Main Conclusions
- 5.2. Future Recommendations
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
The primary aim of this research is to assess the impact of Olympic Games ceremonies on the branding of a city and nation. It investigates the potential for such ceremonies to shape a city's image, drive tourism growth, and contribute to its socio-economic development. This is achieved through a comprehensive case study analysis, focusing on specific host cities.
- The influence of Olympic Games ceremonies on a city's brand image.
- The role of ceremonies in promoting a city or nation as a tourist destination.
- The short and long-term socio-economic impacts of hosting Olympic Games ceremonies.
- The importance of Olympic Games ceremonies in the overall event management strategy.
- The significance of nation branding in the context of Olympic Games.
Zusammenfassung der Kapitel (Chapter Summaries)
Chapter 1: Introduction outlines the research project's background, purpose, and objectives. It highlights the growing importance of hosting the Olympic Games and the limited research on the impact of specific events like the opening and closing ceremonies.
Chapter 2: Review of the Literature provides a comprehensive overview of existing research on the impact of the Olympic Games on host cities, including aspects such as tourism, branding, and the overall influence of sporting events. It specifically explores the role of Olympic Games ceremonies in attracting tourism.
Chapter 3: Research Design and Methodology presents the research methodology employed in this study. It details the use of mixed methodology, a case study approach, and the specific research instruments utilized. Additionally, it addresses ethical considerations, limitations, and the research objectives.
Chapter 4: Data Presentation, Analysis and Discussion presents the findings of the case study analysis, followed by an in-depth discussion and interpretation of the results.
Schlüsselwörter (Keywords)
The primary keywords and focus topics of this research include Olympic Games ceremonies, city branding, nation branding, tourism, event management, socio-economic impact, case study analysis, and mixed methodology. This study examines the complex interplay between these elements in the context of hosting major sporting events like the Olympics.
- Citation du texte
- John Jossifakis (Auteur), 2014, Olympic Games Ceremonies. An Event Management Perspective, Munich, GRIN Verlag, https://www.grin.com/document/276541
