The Role of Photography and Cinema in the Rise of Mass Consumer Culture in the Early Twentieth Century


Essai, 2006

26 Pages, Note: High Distinction


Extrait


Table of Contents

INTRODUCTION

1. The Rise of Consumer Culture and the Making of the Individual

2. The Shaping of the Modern Consumer Culture

3. Creating a Life-Style: “Born to Buy”

4. Psychology in Advertising: Establishing and Maintaining the Social Self

5. The Role of Photography in Advertising

6. The Role of Cinema in Advertising

7. Celebrity Endorsement Advertising

8. Branding as a Marketing Strategy

9. Ideology in Advertising

CONCLUSION

BIBLIOGRAPHY

Fin de l'extrait de 26 pages

Résumé des informations

Titre
The Role of Photography and Cinema in the Rise of Mass Consumer Culture in the Early Twentieth Century
Université
James Cook University  (James Cook University)
Cours
History of Communication
Note
High Distinction
Auteur
Année
2006
Pages
26
N° de catalogue
V300164
ISBN (ebook)
9783656965473
ISBN (Livre)
9783656965480
Taille d'un fichier
595 KB
Langue
anglais
Annotations
Marker's comment: wonderfully sophisticated, well researched and argued essay.
Mots clés
consumer culture, mass society, mass production, commodities, consumption, mass media, photography, cinema, film industry, capitalism, advertising, marketing, product promotion, urban society, social self, exchange value, modernity, fetishism, celebrity, film stars, electricity, gender roles, life-style
Citation du texte
Dr. Sabine Mercer (Auteur), 2006, The Role of Photography and Cinema in the Rise of Mass Consumer Culture in the Early Twentieth Century, Munich, GRIN Verlag, https://www.grin.com/document/300164

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