The following paper deals with the issue of diversity in the German football club Borussia Dortmund. First of all, the paper provides a general overview about the organizational structure of Borussia Dortmund, which is important for a full understanding of the aspects of diversity in the further course.
The main part of this paper is a SWOT analysis. This analysis describes and discusses the strengths, weaknesses, opportunities and threats about diversity.
Finally, the result of the analysis shows that the association has a good public image in case of diversity, but in reality there is a lot to do for making the club a real rule model in diversity.
Inhaltsverzeichnis (Table of Contents)
- Diversity in Sport Organizations Using the Example of Borussia Dortmund
- Strengths
- Weaknesses
- Opportunities
- Threats
- Conclusion
- References
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This paper examines the issue of diversity within the German football club Borussia Dortmund. It begins by providing a comprehensive overview of the club's organizational structure, which is crucial for understanding the various aspects of diversity within the organization. The main body of the paper utilizes a SWOT analysis to explore the strengths, weaknesses, opportunities, and threats related to diversity within Borussia Dortmund.
- Organizational structure and its impact on diversity
- Strengths, weaknesses, opportunities, and threats of diversity within the club
- Borussia Dortmund's public image and its commitment to diversity
- Examples of successful diversity initiatives within the club
- The role of tolerance and diversity in the club's culture and fan base
Zusammenfassung der Kapitel (Chapter Summaries)
The paper begins by introducing Borussia Dortmund, its history, and its organizational structure. The focus then shifts to a SWOT analysis, examining the strengths, weaknesses, opportunities, and threats related to diversity within the club.
The strengths section highlights various initiatives and practices that demonstrate the club's commitment to diversity. These include the Turkish Airlines Lounge, the "light on" foundation, and the club's proactive stance against xenophobia and racism among its fans.
The paper then explores the weaknesses, opportunities, and threats concerning diversity. The analysis delves into areas where the club can improve its diversity practices and strategies, as well as potential challenges and opportunities for the future.
Schlüsselwörter (Keywords)
Diversity, Sport Organizations, Borussia Dortmund, SWOT Analysis, Tolerance, Xenophobia, Racism, Public Image, Organizational Structure, Social Responsibility, Internationalization, Talent Development, Fan Culture.
- Quote paper
- Patricia Seitz (Author), 2014, Diversity in Sport Organizations Using the Example of Borussia Dortmund, Munich, GRIN Verlag, https://www.grin.com/document/301856
