The following paper deals with the issue of diversity in the German football club Borussia Dortmund. First of all, the paper provides a general overview about the organizational structure of Borussia Dortmund, which is important for a full understanding of the aspects of diversity in the further course.
The main part of this paper is a SWOT analysis. This analysis describes and discusses the strengths, weaknesses, opportunities and threats about diversity.
Finally, the result of the analysis shows that the association has a good public image in case of diversity, but in reality there is a lot to do for making the club a real rule model in diversity.
Table of Contents
1. Diversity in Sport Organizations Using the Example of Borussia Dortmund
2. Strengths
3. Weaknesses
4. Opportunities
5. Threats
6. Conclusion
7. References
Objectives and Topics
This paper examines the state of diversity within the German football club Borussia Dortmund. It investigates how the organization manages diversity across its social, athletic, and management structures, evaluating both the club's public image and internal operational realities.
- Overview of the organizational structure of Borussia Dortmund
- SWOT analysis regarding diversity initiatives
- Evaluation of social commitments and anti-racism efforts
- Critique of gender representation in club management
- Analysis of the potential for expanding women's sports
Excerpt from the Book
Strengths
In this part of the thesis, three examples of successful diversity in the team of Borussia Dortmund will be attended. The examples refer to three different areas, which shows that the club generally puts a lot of emphasis on diversity and not restricted to certain areas.
First, the new Turkish Airlines Lounge is presented in the stadium. Turkish Airlines is one of the sponsors of the BVB and it is a well-known airline. The company has a spectator lounge furnished in cooperation with the association, in which the audience can enjoy Turkish food and can be served by waiters in Stewardess outfit. The lounge has the same design and thus reminiscent of the Turkish Airlines lounge at Ataturk Airport in Istanbul (Turkey). "With the new Turkish Airlines Lounge, we Further expand the diversity of our offer in the VIP areas of the Signal Iduna Park", Said Carsten Cramer, Director of Sales and Marketing Borussia Dortmund (cited from Turkish Airlines, 2014). This example shows the international diversity of the society in the design of the stadium in relation to the VIP area (Turkish Airlines, 2014).
Summary of Chapters
Diversity in Sport Organizations Using the Example of Borussia Dortmund: Provides an introduction to the history, structure, and success of Borussia Dortmund, setting the context for the diversity analysis.
Strengths: Highlights successful diversity initiatives, including the Turkish Airlines Lounge partnership, social projects like "light on", and firm actions against racist behavior.
Weaknesses: Identifies critical gaps, specifically the lack of a women’s sports department and the absence of gender diversity in the club's top management.
Opportunities: Discusses the potential for improvement by establishing a women’s football team and reforming internal management policies to include women in leadership roles.
Threats: Analyzes the financial risks associated with expanding sports departments and the potential reputational risks when social activism inadvertently alienates certain fan groups.
Conclusion: Summarizes the findings, suggesting that while the club has a strong public image regarding diversity, it must translate these values into internal structural changes.
Keywords
Borussia Dortmund, BVB, Diversity, Sport Management, Gender Equality, SWOT Analysis, Social Commitment, Anti-Racism, Tolerance, Women's Sports, Corporate Governance, Inclusion, Stadium Management, Bundesliga, Football
Frequently Asked Questions
What is the core focus of this research paper?
The paper evaluates how Borussia Dortmund addresses the issue of diversity within its organization and whether its external public image matches its internal structure.
What are the primary thematic areas covered?
The research covers racial diversity, social commitment, gender equality in management, the inclusion of women's sports, and financial risks of social projects.
What is the primary objective of the study?
The objective is to conduct a SWOT analysis of Borussia Dortmund's diversity initiatives to identify strengths, weaknesses, opportunities, and threats to their current strategy.
Which methodology is applied in this paper?
The author utilizes a qualitative approach, specifically a SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) to assess the club's diversity management.
What does the main body of the text address?
It provides empirical examples of diversity initiatives, critiques existing gender imbalances, and balances the club's social activism with economic realities.
What keywords define this work?
Key terms include Borussia Dortmund, Diversity, Sport Management, Gender Equality, Social Commitment, and Anti-Racism.
How does the club perform regarding diversity in their first team?
The club is described as having strong racial diversity, with a first-team roster consisting of players from 12 different nationalities.
What specific change does the author suggest for the club's management?
The author suggests that the club should reform its Statement of Compliance to actively integrate women into management positions to improve variety and creativity.
Why does the author consider the "neo-Nazi" video a negative argument for diversity?
The author argues that while the intent was to fight racism, the specific method used discriminated against a group of people, which contradicts the club's stated goal of absolute tolerance.
- Citar trabajo
- Patricia Seitz (Autor), 2014, Diversity in Sport Organizations Using the Example of Borussia Dortmund, Múnich, GRIN Verlag, https://www.grin.com/document/301856
