The purpose of this research is to identify the latest television trends and their impact on the Dutch television market. In order to identify the latest trends, two research questions were formulated: “Which trends can be recognized on the international television market?” and “How will these trends influence the Dutch television market?”
A qualitative content analysis has been conducted in which ten leading channels and producers are researched. The Content Analysis resulted in six major trends: Scripted Media, Dating, Interactivity, VOD, All-in-One App and Drones. Ten professionals discussed all trends and their potential impact during personal interviews.
The professionals agreed that VOD (Video On Demand) would have the largest impact on the Dutch television industry. Besides that, the VOD trend was linked to the popularity of the Scripted Media. Most of the trends seem to ignite from modern technologies such as Apps, Internet websites and Social Media.
As a result of my research, I recommend my company (Dutch Camels Media) and the media industry to focus on Internet as the future preferred platform for television. Television shows can be sold online, shows can be promoted online and VOD channels could be launched here.
Besides that, inspiration for new television shows can be found in simple videos, discussions or forums online. I also recommend constantly search for new trends. Professionals could not agree if VOD will be the end of linear television or not. Further research is necessary to gain more insight in this matter. The findings of this research document resulted in many new format ideas.
Inhaltsverzeichnis (Table of Contents)
- Preface
- 1.0 Introduction
- 1.1 Problem Definition
- 1.2 Research Objective
- 1.3 Research Questions
- 1.4 Relevance
- 1.5 Company Description
- Literature Review
- 2.0 General Background
- 2.1 Background of Format Trends
- 2.2 Background of Technical Trends
- 2.3 How Trends Are Implemented
- 2.4 How Trends Are Recognized
- 2.5 Background per Country
- 2.6 Theoretical Framework
- 2.7 Research Questions Relation with Literature
- Method
- 3.0 Data Collection Method
- 3.1 Design
- 3.2 Material
- 3.4 Collecting Data
- 3.5 Coding Tool
- 3.6 Analysing Data
- 3.7 Ethical Considerations
- 3.8 Possible Limitations
- Content Analysis
- 4.0 Introduction
- 4.1 Brief Data Summaries
- 4.1.1 USA (United States of America)
- 4.1.2 England
- 4.1.3 France
- 4.1.4 Spain
- 4.1.5 Italy
- 4.1.6 Germany
- 4.1.7 The Netherlands
- 4.1.8 Australia
- 4.1.9 China
- 4.1.10 Israel
- Findings: Content Analysis
- 5.0 Introduction
- 5.1 Format Trend Results
- Discussion: Content Analysis
- 6.0 Discussion of Format Trend Findings
- 7.0 Discussion of Technical Trend Findings
- Findings: Personal Interviews
- 8.0 Introduction
- 8.1 Personal Interview Results
- Discussion: Personal Interviews
- 9.0 Introduction
- 9.1 Discussion of Personal Interviews
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This research aims to investigate the latest television trends and their impact on the Dutch television market. The research focuses on identifying the trends prevalent in the international television market and analyzing their potential influence on the Dutch market.
- Identifying the latest trends in the international television market.
- Analyzing the impact of these trends on the Dutch television market.
- Examining the influence of modern technologies on television trends.
- Exploring the potential of Video On Demand (VOD) as a future platform for television.
- Evaluating the future of linear television in the face of emerging trends.
Zusammenfassung der Kapitel (Chapter Summaries)
- Preface: This section introduces the report and its purpose, which is to identify the latest television trends and their impact on the Dutch television market.
- 1.0 Introduction: This chapter defines the problem, outlines the research objective and questions, discusses the relevance of the research, and provides a brief company description.
- Literature Review: This chapter reviews relevant literature on television trends, including format trends, technical trends, how trends are implemented and recognized, and a background per country. It also presents the theoretical framework and how the research questions relate to the existing literature.
- Method: This chapter describes the data collection method, including the design, material used, data collection process, coding tool, data analysis, ethical considerations, and potential limitations.
- Content Analysis: This chapter introduces the content analysis, provides a brief data summary for ten leading channels and producers, and presents the findings of the content analysis.
- Findings: Content Analysis: This chapter presents the results of the content analysis, focusing on format trend results.
- Discussion: Content Analysis: This chapter discusses the findings of the content analysis, focusing on the discussion of format trend findings and technical trend findings.
- Findings: Personal Interviews: This chapter introduces the personal interviews and presents the results of the interviews.
- Discussion: Personal Interviews: This chapter discusses the findings of the personal interviews.
Schlüsselwörter (Keywords)
This research focuses on the latest television trends, particularly in the context of the Dutch television market. Key themes include the impact of modern technologies on television, the rise of Video On Demand (VOD), the potential of the internet as a platform for television, and the future of linear television. The research also examines the implications of trends such as Scripted Media, Dating, Interactivity, All-in-One Apps, and Drones.
- Quote paper
- Mark Penson (Author), 2015, The Quest For Television Trends. Identification of International Trends and their Influence on the Dutch Television Market, Munich, GRIN Verlag, https://www.grin.com/document/303041
