The purpose of this research is to identify the latest television trends and their impact on the Dutch television market. In order to identify the latest trends, two research questions were formulated: “Which trends can be recognized on the international television market?” and “How will these trends influence the Dutch television market?”
A qualitative content analysis has been conducted in which ten leading channels and producers are researched. The Content Analysis resulted in six major trends: Scripted Media, Dating, Interactivity, VOD, All-in-One App and Drones. Ten professionals discussed all trends and their potential impact during personal interviews.
The professionals agreed that VOD (Video On Demand) would have the largest impact on the Dutch television industry. Besides that, the VOD trend was linked to the popularity of the Scripted Media. Most of the trends seem to ignite from modern technologies such as Apps, Internet websites and Social Media.
As a result of my research, I recommend my company (Dutch Camels Media) and the media industry to focus on Internet as the future preferred platform for television. Television shows can be sold online, shows can be promoted online and VOD channels could be launched here.
Besides that, inspiration for new television shows can be found in simple videos, discussions or forums online. I also recommend constantly search for new trends. Professionals could not agree if VOD will be the end of linear television or not. Further research is necessary to gain more insight in this matter. The findings of this research document resulted in many new format ideas.
Table of Contents
1.0 Introduction
1.1 Problem Definition
1.2 Research Objective
1.3 Research Questions
1.4 Relevance
1.5 Company Description
2.0 General Background
2.1 Background of Format Trends
2.2 Background of Technical Trends
2.3 How Trends Are Implemented
2.4 How Trends Are Recognized
2.5 Background per Country
2.6 Theoretical Framework
2.7 Research Questions Relation with Literature
3.0 Data Collection Method
3.1 Design
3.2 Material
3.3 Sample
3.4 Collecting Data
3.5 Coding Tool
3.6 Analysing Data
3.7 Ethical Considerations
3.8 Possible Limitations
4.0 Introduction
4.1 Brief Data Summaries
4.1.1 USA (United States of America)
4.1.2 England
4.1.3 France
4.1.4 Spain
4.1.5 Italy
4.1.6 Germany
4.1.7 The Netherlands
4.1.8 Australia
4.1.9 China
4.1.10 Israel
5.0 Introduction
5.1 Format Trend Results
6.0 Discussion of Format Trend Findings
7.0 Discussion of Technical Trend Findings
8.0 Introduction
8.1 Personal Interview Results
9.0 Introduction
9.1 Discussion of Personal Interviews
10.0 Introduction
10.1 General conclusion
10.1.1 Answer to RQ1
10.1.2 Answer to RQ2
10.2 Overall Conclusion
11.0 Introduction
11.1 Recommendation for Media Industry
11.2 Recommendation for Dutch Camels Media
11.3 Recommendation for Further Research
12.0 Appendix
12.1 Summary Of Internship
12.2 Coding Tool (Content Analysis)
12.3 Background Per Country
12.4 Detailed Content Analysis
12.5 Personal Interviews
12.6 Coding Tool (Personal Interviews)
Research Objectives and Key Topics
The primary objective of this research is to analyze current international television trends and determine how these trends influence the Dutch television market, specifically providing guidance for production companies on strategic positioning. The study investigates the following key research questions: Which trends (format and technical) are currently recognized on the international market, and how will these trends impact the Dutch television landscape?
- Identification of international format trends in television.
- Evaluation of technical developments in media production.
- Impact analysis of trends like VOD, Interactivity, and Scripted Media on the Dutch market.
- Strategic recommendations for production companies such as Dutch Camels Media.
- Qualitative assessment through industry expert interviews.
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2.1 Background of Format Trends
According to television researcher Lee Harrington (2008), format trends depend on the promotion of the particular genre. He claims that the industry of television uses imitation more than innovation. Network programmers legitimize their decisions by making a group of genres that develop the global identity of a channel. The promotion of a format genre in order to make it a successful and therefore trending is called Programming Strategy. Harrington (2008) explains this strategy further: “Genres are production formulas that allow the routinized production of television series and provide heuristics for estimating the potential success of proposed programs based on the success of previous programs within the same genre”. In other words, if one or more programs within a genre prove to be popular with the audience, more shows within this genre should be promoted to create a successful trending formula. However, in order to use the strategic planning strategy, at least one success within a genre has to be found.
The key question is: what makes a format successful? According to television researcher Pierre Ziemniak (2014), more and more re-packaging of previously tried formats can be observed. “One of today’s big trends seem to be mixing well-known formats with unexpected elements” This evokes the next questions: When is a format element unexpected or unique or when is a format popular? Edwin Komen et al (2009) argue that unique elements are different from unique themes: “In a show, each element that compromises the uniquely creative web of fabric that establishes the formatted program’s themes, framework and public identity should be listed”. In other words, a unique show is a combination of theme, framework and its identity. If one of those elements is unique, the show itself does not have to be. However if the creative web of fabric is created in a way like never before and therefore the identity is different, then the show itself could be considered unique.
Summary of Chapters
1.0 Introduction: This chapter outlines the research objective, defines the problem for Dutch Camels Media, and presents the research questions regarding international television trends.
2.0 General Background: Provides a literature review on defining trends, distinguishing between format and technical trends, and the theoretical framework of market movements.
3.0 Data Collection Method: Details the qualitative content analysis of leading channels and production companies, along with the interview methodology for industry experts.
4.0 Introduction: Introduces the country-specific analysis of leading broadcasters and producers across ten nations.
5.0 Introduction: Presents findings from the content analysis, focusing on promoted genres, aired genres, and the identification of new genre elements.
6.0 Discussion of Format Trend Findings: Analyzes the rising popularity of scripted series, dating formats, and history-comedy themes based on the collected data.
7.0 Discussion of Technical Trend Findings: Examines the impact of apps, interactivity, and production techniques like drones and high frame rates.
8.0 Introduction: Sets the stage for discussing insights from personal interviews with industry professionals regarding market influences.
9.0 Introduction: Synthesizes the results of the personal interviews, comparing expert opinions on trends like VOD and interactivity.
10.0 Introduction: Summarizes the overall conclusions, providing final answers to the primary research questions.
11.0 Introduction: Offers specific recommendations for the media industry and Dutch Camels Media for future strategic development.
Keywords
Television Trends, Format Trends, Technical Trends, Scripted Media, VOD, Interactivity, Dutch Television Market, Content Analysis, Qualitative Interviews, Production Strategies, Genre Popularity, Social Media, Television Producers, Media Industry, Market Research.
Frequently Asked Questions
What is the primary focus of this graduation report?
The report focuses on identifying current international television trends and analyzing their potential influence on the Dutch television market to assist production companies in their strategic planning.
What are the central themes discussed in the research?
The research centers on format trends (genres) and technical trends (production techniques and delivery platforms) within the global television industry.
What is the main research question of this study?
The primary research aim is to answer: "Which trends (format trends and technical trends) can be recognized on the international television market?" and "How will these trends influence the Dutch television market?"
Which scientific methods were employed?
The author utilized a qualitative content analysis of websites from ten leading international television channels and production companies, supplemented by ten qualitative personal interviews with industry professionals.
What topics are covered in the main body of the report?
The main body covers the theoretical definition of trends, detailed country-by-country content analysis, findings on specific genre popularity, discussions of interview results, and final conclusions with recommendations.
Which keywords characterize this report?
Key terms include Television Trends, VOD, Scripted Media, Interactivity, Media Production, Market Research, and Broadcasting Strategy.
What role does VOD play according to the experts interviewed?
Most experts believe that Video On Demand (VOD) is a game-changer, acting as a crucial medium that is significantly impacting traditional linear television and shifting viewer habits toward on-demand content.
How do industry professionals view the longevity of Talent Shows?
Despite reports of viewer fatigue, industry professionals generally agree that Talent Shows are rooted in fundamental human psychology and will continue to exist as a popular genre for years to come.
- Quote paper
- Mark Penson (Author), 2015, The Quest For Television Trends. Identification of International Trends and their Influence on the Dutch Television Market, Munich, GRIN Verlag, https://www.grin.com/document/303041
