A Review of Steve Madden Ltd Marketing Strategy and its Effectiveness

Research Report


Bachelor Thesis, 2014

26 Pages, Grade: A


Excerpt


Table of Contents

1.0 Project Objectives and Overall Research Approach
1.1 Company Overview
1.1.1 Steve Madden Ltd
1.1.2 Why Steve Madden
1.2 The Purpose of a Review
1.3 Research Objectives
1.4 Research Questions
1.5 Research Design

2.0 Information Gathering And Accounting / Business Techniques
2.1 Research Methodology
2.2 Methods Used to Collect Data
2.3 Sources of Information
2.4 Ethical Issues
2.5 Limitations of Information Gathering
2.6 Models of Analysis
2.6.1 Marketing Mix (4P’s)
2.6.2 Segmentation, Targeting and Positioning (STP) Model
2.6.3 The SIVA (Solutions, Information, Value, Access) System
2.7 Research Ethics

3.0 Results, Analysis, Conclusions and Recommendations
3.1 Results
3.1.1 Marketing Strategy
3.1.2 Steve Madden Ltd Marketing Strategy
3.2 Competitors Marketing Strategies
3.2.1 Nine West Marketing Strategy
3.2.2 Guess Marketing Strategy
3.2.3 Aldo’s Marketing Strategy
3.3 Analysis
3.3.1 Analysis of Steve Madden Ltd’s Marketing Strategy
3.3.2 An Effective Marketing Strategy
3.3.3. Comparing the Strategies of the companies

4.0 Conclusion

5.0 Recommendations

Excerpt out of 26 pages

Details

Title
A Review of Steve Madden Ltd Marketing Strategy and its Effectiveness
Subtitle
Research Report
College
Oxford Brookes University
Grade
A
Author
Year
2014
Pages
26
Catalog Number
V307064
ISBN (eBook)
9783668058644
ISBN (Book)
9783668058651
File size
437 KB
Language
English
Keywords
review, steve, madden, marketing, strategy, effectiveness, research, report
Quote paper
Joseph Wambua (Author), 2014, A Review of Steve Madden Ltd Marketing Strategy and its Effectiveness, Munich, GRIN Verlag, https://www.grin.com/document/307064

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