Comparison of Gender Stereotypes in German and East Asian Television Advertisements


Research Paper (postgraduate), 2004

12 Pages, Grade: 1,3


Excerpt


Inhaltsverzeichnis

1 Introduction ... 3
1.1 Stereotypes ... 3
1.2 Gender Stereotypes ... 3
1.3 Television ... 3
1.4 German television advertisement ... 3

2 Method ... 4

3 Results ... 4
3.1 Gender ... 4
3.2 Age ... 4
3.3 Appearance ... 5
3.4 Product Type ... 5
3.5 Location ... 5
3.6 Voice-Over ... 6

4 Discussion ... 6
4.1 Gender ... 6
4.2 Age ... 6
4.3 Appearance ... 6
4.4 Product Type ... 7
4.5 Location ... 7
4.6 Voice-Over ... 8

5 Conclusion ... 8

6 Limitations ... 8

7 Aim of the research ... 9

8 References ... 12

Excerpt out of 12 pages

Details

Title
Comparison of Gender Stereotypes in German and East Asian Television Advertisements
College
University of Augsburg
Course
Academic Writing
Grade
1,3
Author
Year
2004
Pages
12
Catalog Number
V308318
ISBN (eBook)
9783668073302
ISBN (Book)
9783668073319
File size
390 KB
Language
English
Notes
"Some very nice work here, Sarah. This has appropriate background research and all the other elements of a research paper. Well done! Some very good language here too. Perhaps reading the articles helped. In any case, well done!"
Keywords
gender stereotypes, german television, asian television, advertisement, gender roles, US television, man, woman, male, female, Chinese, China, Hong Kong, German, Taiwan, Japan, Asia, television, stereotypes, communication, marketing, intercultural, culture, tv, advert
Quote paper
Sarah Heitz (Author), 2004, Comparison of Gender Stereotypes in German and East Asian Television Advertisements, Munich, GRIN Verlag, https://www.grin.com/document/308318

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