Entrepreneurship between Germany and Morocco

An Analysis of transnational business creation and management strategies

Bachelor Thesis , 2013 , 70 Pages , Grade: 2,1

Business economics - Miscellaneous

The last decade of Morocco’s economic growth has attracted many foreign investors. The Kingdom is a regional example regarding its political stability, economic openness and investment strategy. Many investors have chosen Morocco as a target country. Many multi-corporate enterprises are already on the spot. Especially small and medium sized enterprises (SME) tried to benefit as one of the first movers of their branch with entering this market.Investing in Morocco seems to be an idea to be well considered. Any internationalization decision is influenced by different factors. But successful business creation highly depends on meticulous research and planning. The business creation environment and intercultural issues have to be included into the strategic planning. This thesis anylizes the moroccan business environment for German based startups and investors.

Inhaltsverzeichnis (Table of Contents)

• 1 Introduction
• 1.1 Problem
• 1.2 Objectives
• 2 Internationalization theory
• 2.1 Definition and objective of internationalization
• 2.1.1 Internationalization based on the product life-cycle phase
• 2.1.2 Transaction costs theory
• 2.1.3 Location Theory
• 2.2 Decisive factors for internationalization
• 2.2.1 Market Analysis
• 2.2.2 Preliminary Screening
• 2.2.3 Short listing of Markets
• 2.2.4 Selection framework
• 2.3 Internationalization strategies
• 2.3.1 Timing strategies
• 2.3.2 Country specific entering strategy
• 2.3.3 Selected market entry strategies
• 2.4 Internationalization process
• 2.5 Factors determining a successful internationalization
• 2.6 Internationalization in the case of "Wal-Mart"
• 2.6.1 Introduction
• 2.6.2 Background
• 2.6.3 Wal-Mart Strategy
• 2.6.4 Conclusion
• 3 Relevance of Entrepreneurship in the context of Internationalization
• 3.1 Term and characteristics of Entrepreneurship
• 3.2 Entrepreneurship and internationalization
• 3.3 Specifics of transnational management
• 3.3.1 Transnational organization
• 3.3.2 Transnational Leadership
• 3.3.3 Intercultural Management
• 3.4 Evaluation of entrepreneurship within internationalization
• 4 Case Study - Internationalization in Morocco as an example
• 4.1 Presentation of the Country
• 4.1.1 Introduction to Morocco
• 4.1.2 Brief historic background
• 4.1.3 Political Situation
• 4.1.4 Economic Situation
• 4.2 Internationalization in Morocco
• 4.3 Cross-cultural management in Morocco
• 4.4 Examples of business creation in Morocco
• 4.4.1 First Case: Auto Parts Germany S.A.R.L.
• 4.4.2 Second Case: Takoum Germany S.A.R.L.
• 4.4.3 Third Case: Zaytoon Media S.A.R.L
• 4.4.4 Forth Case: M7 International S.A.R.L.
• 4.5 Evaluation and recommendations

Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)

This bachelor thesis examines the entrepreneurial landscape between Germany and Morocco, focusing on transnational business creation and management strategies. It aims to understand the challenges and opportunities involved in expanding German businesses to Morocco, considering the unique cultural and economic environment of the country.

• Internationalization theory and its application in practice
• The role of entrepreneurship in internationalization and the specific challenges of transnational management
• Cross-cultural management and its importance for successful business ventures between Germany and Morocco
• A case study analysis of successful German businesses operating in Morocco, highlighting their strategies and key factors for success
• The relevance of cultural and economic factors in internationalization and business development

Zusammenfassung der Kapitel (Chapter Summaries)

Chapter 1 introduces the thesis, defining the problem of understanding internationalization strategies within the context of entrepreneurship, particularly between Germany and Morocco. Chapter 2 provides a comprehensive overview of internationalization theory, discussing its key concepts, decisive factors, and strategies. This chapter also examines the internationalization process and factors determining its success, illustrating these concepts through the example of Wal-Mart's international expansion. Chapter 3 focuses on the relevance of entrepreneurship in internationalization, examining its characteristics, specific challenges, and its role in transnational management. Chapter 4 delves into the case study of Morocco as an example of internationalization, presenting an overview of the country's political, economic, and cultural context. This chapter further explores the challenges of cross-cultural management in Morocco, including examples of successful German businesses operating in the country.

Schlüsselwörter (Keywords)

This bachelor thesis focuses on the key concepts of internationalization, entrepreneurship, cross-cultural management, transnational business creation, and the specific case of Morocco as a target market for German businesses. The thesis examines various aspects of internationalization theory, including market analysis, timing strategies, and country-specific entry strategies. It also delves into the challenges and opportunities of transnational management, emphasizing the importance of intercultural competency and understanding cultural differences in business interactions. The thesis concludes with a comprehensive analysis of successful German businesses operating in Morocco, highlighting their key strategies and factors contributing to their success.

• College: University of Cooperative Education
• Grade: 2,1
• Author: Oualid Arbib (Author)
• Publication Year: 2013
• Pages: 70
• Catalog Number: V319410
• ISBN (eBook): 9783668185869
• ISBN (Book): 9783668185876
• Language: English
• Tags: entrepreneurship, germany, morocco, analysis