The last decade of Morocco’s economic growth has attracted many foreign investors. The Kingdom is a regional example regarding its political stability, economic openness and investment strategy. Many investors have chosen Morocco as a target country. Many multi-corporate enterprises are already on the spot. Especially small and medium sized enterprises (SME) tried to benefit as one of the first movers of their branch with entering this market.Investing in Morocco seems to be an idea to be well considered. Any internationalization decision is influenced by different factors. But successful business creation highly depends on meticulous research and planning. The business creation environment and intercultural issues have to be included into the strategic planning. This thesis anylizes the moroccan business environment for German based startups and investors.
Table of Contents
1 Introduction
1.1 Problem
1.2 Objectives
2 Internationalization theory
2.1 Definition and objective of internationalization
2.1.1 Internationalization based on the product life-cycle phase
2.1.2 Transaction costs theory
2.1.3 Location Theory
2.2 Decisive factors for internationalization
2.2.1 Market Analysis
2.2.2 Preliminary Screening
2.2.3 Short listing of Markets
2.2.4 Selection framework
2.3 Internationalization strategies
2.3.1 Timing strategies
2.3.2 Country specific entering strategy
2.3.3 Selected market entry strategies
2.4 Internationalization process
2.5 Factors determining a successful internationalization
2.6 Internationalization in the case of "Wal-Mart"
2.6.1 Introduction
2.6.2 Background
2.6.3 Wal-Mart Strategy
2.6.4 Conclusion
3 Relevance of Entrepreneurship in the context of Internationalization
3.1 Term and characteristics of Entrepreneurship
3.2 Entrepreneurship and internationalization
3.3 Specifics of transnational management
3.3.1 Transnational organization
3.3.2 Transnational Leadership
3.3.3 Intercultural Management
3.4 Evaluation of entrepreneurship within internationalization
4 Case Study - Internationalization in Morocco as an example
4.1 Presentation of the Country
4.1.1 Introduction to Morocco
4.1.2 Brief historic background
4.1.3 Political Situation
4.1.4 Economic Situation
4.2 Internationalization in Morocco
4.3 Cross-cultural management in Morocco
4.4 Examples of business creation in Morocco
4.4.1 First Case: Auto Parts Germany S.A.R.L.
4.4.2 Second Case: Takoum Germany S.A.R.L.
4.4.3 Third Case: Zaytoon Media S.A.R.L
4.4.4 Forth Case: M7 International S.A.R.L.
4.5 Evaluation and recommendations
5 Conclusion
Research Objectives and Key Topics
This thesis examines the framework and management strategies required for successful transnational business creation, using the relationship between Germany and Morocco as a primary case study to analyze both internal and external factors influencing internationalization.
- Internationalization theories (Product life cycle, Transaction costs, Location theory)
- Market selection and entry strategies (Waterfall vs. Sprinkle, Franchising, Exporting, Joint Ventures)
- Transnational management and leadership challenges
- Cross-cultural management with a focus on Hofstede's cultural dimensions
- Practical business case studies in Morocco (Auto Parts, Takoum, Zaytoon, M7)
Excerpt from the Book
4.4.1 First Case: Auto Parts Germany S.A.R.L.
Rachid Chafai is still quite lost in the streets and in every day´s traffic chaos of Casablanca. Not only is the clock in his Mercedes ML but also the thoughts of the 36-year old entrepreneur tick German. After Chafai has lived 13 years in Karlsruhe, wher he worked the last four years operating an online business for automotive spare parts. Then he finally returned with his family back to Morocco.
The economic success of a country can also be seen on its streets. In Morocco for example more and more modern cars are driven. Of course most of them were traditionally French brands, but due to the increasing purchasing power and the market opening more and more vehicles with German origin find their place: Mercedes, Audi, VW, BMW and also Opel. Exactly these drivers are the target of Mr. Chafai. That is the market he is targeting with the business he created.
"The Moroccan market and Morocco, as a gateway to Africa, offer higher growth potential for my business than Europe," justifies Mr. Chafai his decision to move back to Morocco. Even if online trading can be operated from any place in the world, but in the African markets assessing the demand, knowing exactly the distribution channels and securing exclusive rights is much easier to achieve if the entrepreneur is available personally. The advantages of Morocco: The costs for personnel are lower and the growth opportunities greater. The reasons to take the step towards Morocco are not only professional. Mr. Chafai and his wife also wanted that their children grow up in Morocco.
Summary of Chapters
1 Introduction: Outlines the problem of internationalization for SMEs and the research objectives focusing on transnational business strategies.
2 Internationalization theory: Explores theoretical frameworks including product life-cycle, transaction costs, and market selection strategies.
3 Relevance of Entrepreneurship in the context of Internationalization: Discusses the intersection of entrepreneurship and transnational management, including leadership and cultural nuances.
4 Case Study - Internationalization in Morocco as an example: Provides a comprehensive country analysis and evaluates four specific business cases of entrepreneurs operating between Germany and Morocco.
5 Conclusion: Synthesizes the findings, highlighting the importance of cultural sensitivity and thorough planning for international business success.
Keywords
Internationalization, Entrepreneurship, Transnational Management, Morocco, Germany, Market Entry Strategy, Hofstede, Cross-Cultural Management, SME, Foreign Direct Investment, Joint Venture, Business Creation, Cultural Dimensions, Logistics, Global Strategy
Frequently Asked Questions
What is the core focus of this thesis?
The work focuses on the processes and strategies involved in creating and managing transnational businesses, specifically analyzing the dynamics between Germany and Morocco.
What are the central themes discussed?
Key themes include internationalization theories, market entry strategies, the role of cultural dimensions in business, and the practical implementation of cross-border entrepreneurship.
What is the primary research goal?
The goal is to analyze the frameworks determining successful transnational business creation and to provide recommendations based on real-world entrepreneurial examples in Morocco.
Which scientific methods are utilized?
The paper utilizes secondary data research, including SWOT analysis of the Moroccan business environment, Porter’s five forces, and Hofstede’s cultural dimensions framework.
What content is covered in the main body?
The main body covers internationalization theories, strategies such as franchising and joint ventures, transnational leadership factors, and a detailed case study analysis of four businesses in Morocco.
Which keywords best characterize this work?
The work is characterized by terms like Internationalization, Entrepreneurship, Transnational Management, Morocco, Germany, and Market Entry Strategy.
What specific challenges did Wal-Mart face in Germany?
Wal-Mart struggled with higher operating costs, low profit margins, undeveloped supply chain relationships, and high customer loyalty to local German retailers, ultimately failing to adapt its US strategy to the German market.
How does Hofstede's framework explain cultural differences between Germany and Morocco?
The framework highlights differences in power distance, individualism versus collectivism, and uncertainty avoidance, showing that Morocco is a more hierarchical and collectivistic society compared to Germany.
Why is "presence" emphasized for businesses entering Morocco?
Presence is critical because Moroccan business culture is strongly based on trust and relationships; building these connections often requires a local representative rather than just remote management.
- Citar trabajo
- Oualid Arbib (Autor), 2013, Entrepreneurship between Germany and Morocco, Múnich, GRIN Verlag, https://www.grin.com/document/319410
