Extracto
TABLE OF CONTENT
EXECUTIVE SUMMARY
INTRODUCTION & RESEARCH PURPOSE
QUALITATIVE RESEARCH
TARGET GROUP
METHODOLOGY
SUMMARY OF RESPONSES
FIRST INSIGHTS INTO THE RESEARCH QUESTIONS
INTERMEDIATE STATEMENT
QUANTITATIVE RESEARCH
TARGET GROUP
METHODOLOGY
STATISTICAL ANALYSIS OF RESPONSES
General habits (regarding use of Taxi / Uber services)
Performance ratings (Taxi and Uber services)
Profile of respondents
SUMMARY OF RESPONSES
CONCLUSIONS
MANAGERIAL IMPLICATIONS
LIMITATIONS AND FURTHER RESEARCH
REFERENCES
LIST OF TABLES AND FIGURES
APPENDIX 1 Discussion Guide (with Summary of Responses) - Focus Group Taxi GROUP
APPENDIX 2 Discussion Guide (with Summary of Responses) - Focus Group Uber GROUP
APPENDIX 3 Online Survey
APPENDIX 4 SPSS Tables - Filter question + General habits (regarding use of taxi/ Uber services) (Q1-Q3)
APPENDIX 5 SPSS Tables - Performance ratings (Q4-Q11)
APPENDIX 6 SPSS Tables - Demographics and Psychographics (Q12-Q18)
- Citar trabajo
- Benyi Heider (Autor)Carla Sofia Simões (Autor)Ivana Cizmar (Autor)Marvin Burmester (Autor), 2016, Uber versus taxi. Generation Y´s perception of taxi and Uber services in Lisbon, Múnich, GRIN Verlag, https://www.grin.com/document/320886
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