This paper defines new media communications from a wide array perspective, it further outline various roles of the media in today's world, the paper went on to explain how new media technologies are impacting on the roles of the media both positively and negatively.
Without the media the world is incomplete, media complete us by serving different roles. The media play different roles within the society. Without the media people would be isolated, not only from the rest of the world but also from their governments, law-makers, and neighbouring countries and cities (Flew, 2002). Media roles within the society are; watchdog, surveillance, edutainment, infotainment, educational, informational, developmental, and entertainment as well as interpreting role. New media technologies are interactive form of communication that uses the internet, including podcast, RRSCeeds, social network, text messaging, blogs, wiki, virtual world and more. New media technologies are democratised to the information and they are helpful in the free flow of information that also make new path for development.
New media technologies are mostly digital and they often have characteristics of being manipulated, networkable, dense, compressible and interactive e.g. Internet, websites, computer multimedia, video games, augmented reality, CD-ROOMS and DVDs. Distorting is to change or to twist something so that it become strange. The assertion or the claim that new media technologies are distorting/changing/twisting the roles of the media is to some extent true but not true to a greater extent therefore this essay of mine will do an in-depth analysis on both side of the topic because they are both socially and morally acceptable.
Table of Contents
1. INTRODUCTION
2. CONCLUSION
Objectives and Thematic Focus
The essay provides an in-depth analysis of how new media technologies impact and potentially distort the traditional roles of media in society, examining both the constructive opportunities and the moral or social challenges they present.
- The evolution of media roles from traditional to new digital formats.
- Positive contributions of new media to communication, globalization, and transparency.
- Social and psychological risks, including cyberbullying, privacy loss, and misinformation.
- The sociological impact of media technologies on human interaction and gate-keeping.
Excerpt from the Book
INTRODUCTION
Without the media the world is incomplete, media complete us by serving different roles. The media play different roles within the society. Without the media people would be isolated, not only from the rest of the world but also from their governments, law-makers, and neighbouring countries and cities (Flew, 2002). Media roles within the society are; watchdog, surveillance, edutainment, infotainment, educational, informational, developmental, and entertainment as well as interpreting role. New media technologies are interactive form of communication that uses the internet, including podcast, RRSCeeds, social network, text messaging, blogs, wiki, virtual world and more. New media technologies are democratised to the information and they are helpful in the free flow of information that also make new path for development.
New media technologies are mostly digital and they often have characteristics of being manipulated, networkable, dense, compressible and interactive e.g. Internet, websites, computer multimedia, video games, augmented reality, CD-ROOMS and DVDs. Distorting is to change or to twist something so that it become strange. The assertion or the claim that new media technologies are distorting/changing/twisting the roles of the media is to some extent true but not true to a greater extent therefore this essay of mine will do an in-depth analysis on both side of the topic because they are both socially and morally acceptable.
Some of the people truly believe that new media technologies are distorting the roles of the media whereas other totally disagrees. The advent of New Media Technologies (NMT) has brought forth a set of opportunities and challenges for conventional media (Garrison, 1996). Media scholars such as (Lister et al, 2003) also highlighted both the distorted and the undistorted part of the argument.
Summary of Chapters
1. INTRODUCTION: This section defines the scope of the study by exploring the transition from traditional media to new media technologies and outlining the dual perspective on whether these technologies enhance or distort media roles.
2. CONCLUSION: This section synthesizes the argument, characterizing new media as both a blessing for its role in global communication and a potential curse due to security and social risks.
Keywords
New Media Technologies, Media Roles, Digitalization, Communication, Globalization, Information Flow, Cyberbullying, Privacy, Surveillance, Transparency, Social Change, Conventional Media, Internet, Gate-keeping, Interaction.
Frequently Asked Questions
What is the primary focus of this essay?
The essay explores the impact of new media technologies on traditional media roles, analyzing whether these advancements distort or enhance the functions of media in modern society.
What are the core thematic areas discussed?
Key themes include the democratisation of information, the acceleration of global communication, social risks like cyberbullying, and the changing landscape of news distribution.
What is the central research question?
The research seeks to determine to what extent new media technologies distort, change, or twist the roles of the media, balancing the positive innovations against the negative social implications.
Which scientific approach is utilized?
The author employs a comparative, analytical approach, weighing scholarly arguments and evidence regarding both the opportunities and the challenges introduced by digital media.
What topics are covered in the main body?
The body examines technological benefits like increased speed and interactivity, alongside negative impacts such as the spread of biased information, loss of privacy, and challenges to conventional journalism.
Which keywords best characterize the work?
Relevant keywords include new media, globalization, surveillance, interactivity, and the sociological impact of digital communication tools.
How do new media technologies specifically affect the "developmental role" of media?
According to the text, these technologies enhance the developmental role by fostering globalization, shortening distances between nations, and allowing for faster dissemination of critical information.
What specific risks does the author associate with social networking sites?
The author identifies significant risks including cyberbullying, the potential for identity theft, the erosion of privacy, and the ability of malicious actors to use personal data against individuals.
How does the author view the "gate-keeping" role of traditional media?
The author suggests that traditional news outlets are struggling to adapt their gate-keeping standards due to the increasing demand for interactive, audience-generated content.
- Citation du texte
- Lutendo Nendauni (Auteur), 2014, The distortion of media roles by new media technologies, Munich, GRIN Verlag, https://www.grin.com/document/346642
