This paper defines and explores the various theoretical approaches that were used in the major schools of management thoughts, paying special attention to the classical school of thought as well as the modern school of thought. This paper then explores how these approaches can be used to manage broadcast media.
Management science is seen as one of the applied sciences that would serve managers in a similar way as the physical sciences serve engineers.This essay seeks to critically discuss the various theoretical approaches pertinent to broadcast station management by gauging major schools of thought that dominated early management science.
These two major early theoretical schools in management are the classical school and the behavioural school. This essay looks at both models, the existing literature on them and their similarities and differences.
Table of Contents
1. Introduction
2. Classical School of Thought
2.1 Scientific Management
2.2 Administrative Management
2.3 Bureaucratic Management
3. Behavioural School of Thought
3.1 Human Relations Approach
3.2 Motivation Theories
4. Contemporary Approaches to Management
Objectives & Core Themes
This essay aims to critically evaluate the major management theories that influenced early management science and to discuss their practical application within the context of modern broadcast station management.
- Comparison between classical and behavioural management schools.
- Evaluation of scientific, administrative, and bureaucratic management models.
- The impact of the Hawthorne experiments on employee motivation.
- Evolution from traditional management assumptions to human-centric organizational approaches.
- Analysis of contemporary management theories in media economics.
Excerpt from the book
The second approach under the classical school of management is known as Administrative Management
Unlike the scientific management approach this approach was developed by a French mining executive called Henri Fayol who approached worker productivity differently from Taylor by studying the entire organization in hopes of increasing efficiency (Fayol, 1949) cited in Albarran (2006). Henri Fayol’s administrative theory mainly focuses on the personal duties of management at a much more granular level. In other words, his work is more directed at the management layer.
Many of Taylor’s principles of scientific management approach are still found in modern organizations, such as detailed job descriptions and sophisticated methods of employee selection, training, and development Whereas, Fayol’s Administrative management approach’s functions and principles are widely used in contemporary business organizations (Albarran et. al, 2006).
Under scientific management approach Taylor (1991) in Albarran (2006) proposed that workers would be more productive if they received high wages in return for their labour however, later approach proposed that workers need more than just economic incentives to be productive. To emphasize this, ‘fayol’ of the Administrative Management approach stated that he is more interested in establishing principles of management that must be flexible enough to accommodate changing circumstances in terms of management (Picard, 2002).
Chapter Summary
1. Introduction: Defines the scope of the study, covering the theoretical frameworks of management science applied to media and broadcast organizations.
2. Classical School of Thought: Examines the foundational theories including Scientific, Administrative, and Bureaucratic management, emphasizing efficiency, productivity, and structured hierarchies.
3. Behavioural School of Thought: Discusses the transition toward human relations, highlighting the importance of employee motivation and the findings of the Hawthorne experiments.
4. Contemporary Approaches to Management: Explores modern media management strategies, including strategic management, organizational culture, and structural contingency theories.
Keywords
Broadcast management, Scientific management, Administrative management, Bureaucratic management, Behavioural school, Hawthorne experiments, Employee motivation, Media economics, Organizational structure, Human relations, Management theory, Efficiency, Productivity, Strategic management, Organizational culture.
Frequently Asked Questions
What is the primary focus of this work?
The work focuses on analyzing the various theoretical management approaches applied to broadcast station management and how they evolved from early management science.
What are the two major management schools identified in the paper?
The paper identifies the classical school of thought, which emphasizes productivity and structure, and the behavioural (human relations) school, which focuses on employee needs and psychological factors.
What is the central goal of this research?
The goal is to critically discuss how different management theories can be gauged and applied to effectively manage broadcast stations.
Which management methodology is associated with Frederick W. Taylor?
Frederick W. Taylor is associated with Scientific Management, which emphasizes task coordination, efficiency, and economic incentives for workers.
How does the main text bridge management theory and media?
The text illustrates how early management principles, such as Taylor’s job descriptions or Fayol’s administrative functions, are still relevant to the structural and operational demands of modern media firms.
Which criteria characterize the chosen keywords?
The keywords highlight the core conceptual, theoretical, and practical management pillars discussed throughout the essay.
How does Bureaucratic Management differ from Administrative Management?
Bureaucratic management, developed by Max Weber, focuses specifically on organizational structure and hierarchy, whereas Administrative Management focuses more on the granular personal duties of managers.
What role did the Hawthorne experiments play in management history?
The Hawthorne experiments served as a turning point by proving that employees have social and psychological needs that significantly impact their productivity, contradicting the purely mechanical views of earlier theories.
What distinguishes Theory X from Theory Y?
Theory X represents a classical view of workers as having little ambition and requiring strict control, whereas Theory Y represents a behavioural view that workers are self-motivated and seek self-respect.
- Citation du texte
- Lutendo Nendauni (Auteur), 2014, Two Schools of Management Theory in Broadcast Station Management, Munich, GRIN Verlag, https://www.grin.com/document/347103
