This assignment investigates all important steps in talent management as part of HR marketing. The starting point will be advertising a job, and the finish line is set at creating the employer brand. Why the latter is a key fact for a company’s success is explained further on. Job advertising will be compared to more general image advertising and the workings of HR consultants and agencies will be described.
The importance of online marketing and contact management in HR will be pointed out and the effects of corporate culture and leadership style on talent management will be disclosed. The questions what are HR policies? and how do they affect management? will be answered.
Fundamentals like having an applicant relationship management system and the connection between vacancies and job profiles will be clarified. Last but not least the growing relevance of employer branding will be demonstrated.
Table of Contents
Executive Summary
List of Figures
List of Abbreviations
1 Introduction
2 Problem Definition
3 Objectives
4 Methodology
5 Main Part
5.1 Job Advertising vs. Image Advertising
5.2 HR Consultants and Agencies
5.3 Online Marketing in HR
5.4 Contact Management
5.5 Corporate Culture and Leadership Style
5.6 HR Policies and Management
5.7 Applicant Relationship Management
5.8 Vacancies and Job Profiles
5.9 Employer Branding
5.10 Company Culture and Employer Branding at Netflix
6 Results
7 Conclusion
8 ITM
8.1 Economics
8.2 Marketing
8.3 Corporate Finance
8.4 Strategic Corporate Management
8.5 Business Law
8.6 Soft Skills & Leadership Qualities
8.7 Research Methods
8.8 Management Decision Making
8.9 Business Ethics and Sustainability
Bibliography
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Téléchargez vos propres textes! Gagnez de l'argent et un iPhone X. -
Téléchargez vos propres textes! Gagnez de l'argent et un iPhone X. -
Téléchargez vos propres textes! Gagnez de l'argent et un iPhone X. -
Téléchargez vos propres textes! Gagnez de l'argent et un iPhone X. -
Téléchargez vos propres textes! Gagnez de l'argent et un iPhone X.