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Strategic assessment of the Lufthansa Group's introduction of Eurowings and its associated new strategy


Term Paper, 2017

22 Pages, Grade: 1,7


Excerpt


Table of contents

List of abbreviations

List of figures

1 Introduction

2 Introduction to the Lufthansa Group

3 Market Analysis
3.1 Low cost airlines
3.2 Premium airlines
3.3 Point-to-Point vs. Hub-and-spoke

4 Lufthansa's new strategy
4.1 Eurowings
4.2 Lufthansa

5 Competitive evaluation
5.1 Theoretical background
5.2 SWOT analysis
5.2.1 Strengths
5.2.2 Weaknesses
5.2.3 Opportunities
5.2.4 Threats

6 Conclusion

List of references

ITM - Integral Total Management

Excerpt out of 22 pages

Details

Title
Strategic assessment of the Lufthansa Group's introduction of Eurowings and its associated new strategy
College
University of applied sciences, Cologne
Course
Strategic Corporate Management
Grade
1,7
Author
Year
2017
Pages
22
Catalog Number
V358598
ISBN (eBook)
9783668426535
ISBN (Book)
9783668426542
File size
603 KB
Language
English
Keywords
Lufthansa, Eurowings, Strategie, Luftfahrt, Aviation, Unternehmensführung
Quote paper
Erik Somssich (Author), 2017, Strategic assessment of the Lufthansa Group's introduction of Eurowings and its associated new strategy, Munich, GRIN Verlag, https://www.grin.com/document/358598

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