Today, every business wants to have loyal customers, as it knows that loyal customers provide more benefit than non-loyal ones. Therefore, to retain their existing customers and make them loyal, the businesses have understood the importance of customer loyalty programs. But they are unable to develop and maintain an appropriate loyalty program.
Therefore, the aim of this study is to understand the importance of customer loyalty application provided by third party and to determine the various factors which influence the decision of the merchants to select a customer loyalty application provided by third party. To achieve the objectives, data from various merchants was collected. The research methodology used in this research report is quantitative in nature, where primary data was collected from respondents using structured questionnaire. The respondents were asked various questions, where few questions were open-ended questions, some questions had multiple options, and the remaining questions were to be rated on a Likert scale. The data collected was analyzed using the SPSS tool. Two types of analysis were performed on the data: Frequency Analysis and Factor Analysis.
Inhaltsverzeichnis (Table of Contents)
- CHAPTER-I. INTRODUCTION
- 1.1 OVERVIEW
- 1.2 OBJECTIVE OF STUDY
- 1.3 SCOPE OF STUDY
- 1.4 STATEMENT OF PURPOSE
- CHAPTER- II. LITERATURE REVIEW
- 2.1 OVERVIEW
- 2.2 PREVIOUS RESEARCH
- CHAPTER- III. RESEARCH METHODOLOGY
- 3.1 OVERVIEW
- 3.2 RESEARCH DESIGN
- 3.3 TARGET POPULATION & SAMPLE
- 3.4 SAMPLING DESIGN
- 3.5 RESEARCH INSTRUMENT AND DESIGN
- 3.6 STATISTICAL ANALYSIS
- CHAPTER- IV. DATA ANALYSIS AND INTERPRETATION
- 4.1 OVERVIEW
- 4.2 FREQUENCY ANALYSIS
- 4.2.1 CATEGORY OF BUSINESS
- 4.2.2 SIZE OF BUSINESS
- 4.2.3 AGE OF THE BUSINESS
- 4.2.4 WEBSITE FOR BUSINESS
- 4.2.5 OFFERING PRODUCTS AND SERVICES THROUGH MOBILE APP
- 4.2.6 AWARENESS ABOUT THIRD PARTY CUSTOMER LOYALTY APPLICATION
- 4.2.7 ASSOCIATION WITH THIRD PARTY CUSTOMER LOYALTY APPLICATION
- 4.3 FACTOR ANALYSIS
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This study aims to understand the significance of third-party customer loyalty applications and identify factors influencing merchant selection of such applications. It uses quantitative research methods, analyzing data from merchants via structured questionnaires. The data is analyzed using SPSS, employing frequency and factor analysis.
- Importance of customer loyalty applications for businesses
- Factors influencing merchant adoption of third-party loyalty applications
- Analysis of merchant characteristics and preferences
- Impact of usability and service quality on application selection
- Identification of key factors contributing to successful loyalty program implementation
Zusammenfassung der Kapitel (Chapter Summaries)
CHAPTER-I. INTRODUCTION: This introductory chapter sets the stage for the research by highlighting the growing importance of customer loyalty programs for businesses. It establishes the need to investigate third-party customer loyalty applications, outlining the study's objective of understanding the factors that merchants consider when choosing such applications. The scope of the study is defined, and the purpose is clearly stated, laying the groundwork for the subsequent chapters.
CHAPTER- II. LITERATURE REVIEW: This chapter provides a comprehensive overview of existing research on customer loyalty programs and third-party applications. It reviews previous studies related to merchant adoption of these technologies, summarizing relevant findings and identifying any gaps in the current literature that this research intends to address. This review establishes the theoretical foundation for the study's methodology and the interpretation of its results.
CHAPTER- III. RESEARCH METHODOLOGY: This chapter details the quantitative research design employed. It describes the target population, the sampling strategy, and the specific research instruments (structured questionnaires) used to gather primary data. It outlines the statistical analysis techniques used, including frequency analysis and factor analysis, explaining how the collected data will be processed and interpreted to answer the research questions.
CHAPTER- IV. DATA ANALYSIS AND INTERPRETATION: This chapter presents the results of the data analysis. Frequency analysis of the questionnaire data reveals insights into the characteristics of the participating merchants, such as business type, size, age, website ownership, and their existing familiarity and usage of third-party loyalty applications. Factor analysis then identifies key factors influencing application selection, summarizing variables into meaningful groupings such as usability, service offerings, pricing, and service quality, enabling a deeper understanding of merchant preferences.
Schlüsselwörter (Keywords)
Customer loyalty, third-party applications, merchant adoption, loyalty programs, quantitative research, frequency analysis, factor analysis, usability, service quality, pricing, business characteristics, mobile applications.
Frequently Asked Questions: Comprehensive Language Preview
What is the main focus of this research study?
This study investigates the significance of third-party customer loyalty applications and the factors influencing merchants' decisions to adopt them. It aims to understand how characteristics like business type, size, and existing technology usage affect the choice of loyalty application.
What type of research methodology is used?
The study employs a quantitative research design using structured questionnaires to collect data from merchants. The data is then analyzed using SPSS software, with frequency and factor analysis as the primary statistical techniques.
What are the key themes explored in the study?
Key themes include the importance of customer loyalty applications for businesses, the factors driving merchant adoption of third-party solutions, the analysis of merchant characteristics and preferences, the impact of usability and service quality on application selection, and the identification of key factors contributing to the successful implementation of loyalty programs.
What data is collected and how is it analyzed?
Data is collected through structured questionnaires, focusing on merchant characteristics (business category, size, age, website usage, mobile app usage, awareness and association with third-party loyalty applications). Frequency analysis reveals insights into these characteristics. Factor analysis is then used to identify underlying factors influencing merchant selection of third-party loyalty applications.
What are the main chapters of the study?
The study is organized into four chapters: Chapter I (Introduction), Chapter II (Literature Review), Chapter III (Research Methodology), and Chapter IV (Data Analysis and Interpretation). Each chapter systematically builds upon the previous one, progressing from the introduction of the research topic to the presentation and interpretation of the results.
What are the key findings (in summary)?
The study uses frequency analysis to describe the characteristics of participating merchants and factor analysis to identify key factors influencing their choices regarding third-party customer loyalty applications. These factors likely include usability, service offerings, pricing, and service quality. The exact findings are detailed in Chapter IV.
What are the key words associated with this research?
Key words include: Customer loyalty, third-party applications, merchant adoption, loyalty programs, quantitative research, frequency analysis, factor analysis, usability, service quality, pricing, business characteristics, mobile applications.
What is the overall objective of the study?
The primary objective is to understand the factors that influence merchants' selection of third-party customer loyalty applications. This involves identifying the key characteristics of merchants who adopt such applications and understanding the relative importance of various application features.
What is the target population of this study?
The target population is merchants. The study specifies the sampling design in Chapter III, outlining how the sample was selected from the broader population of merchants.
Where can I find more detailed information on the research methods?
Chapter III, "Research Methodology," provides a detailed explanation of the research design, sampling strategy, data collection instruments (questionnaires), and the statistical techniques (frequency and factor analysis) used in the study.
- Quote paper
- Dr. Kunal Gaurav (Author), Kirti Dixit (Author), 2016, A Study on Factors Influencing the Selection of a Third Party Customer Loyalty Application, Munich, GRIN Verlag, https://www.grin.com/document/375898
