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Author: Dr. Kunal Gaurav

Dr. Kunal Gaurav

eBooks
12
Institution / College
ICBM - School of Business Excellence
Profession
LECTURER
Created on
12/10/2011

Biography

A rare amalgamation of an educator, an administrator and a researcher, Dr. Kunal Gaurav has earned his Doctorate in Business Administration from Aligarh Muslim University (AMU), Aligarh, India. Aligarh Muslim University (AMU) has the distinction of being one of India’s most renowned and iconic Higher Education Institutions, occupying a crucial place in the emergence and preservation of both cultural and intellectual heritage of India. His doctoral research was intended to investigate the Impact of Relationship Marketing and Perceived Service Quality on Customer Loyalty in Indian Automobile Industry. He is an agriculture science graduate and holds MBA (Gold Medalist) with specialization in marketing management. He is an AIMA – Accredited Management Teacher and currently working as Professor in the area of Marketing & Associate Dean (Strategic Research) at ICBM - School of Business Excellence, Hyderabad. ICBM - School of Business Excellence, Hyderabad is one of the top business schools in the country blessed with ACBSP accreditation in addition to the approval from AICTE, Ministry of HRD, and Govt. of India. He has published a number of books in the area of General Management, Brand Management and Social Entrepreneurship. Apart from research article publications in various refereed journals he has presented several papers at national and international conferences. He also holds the honorary position of Senior Vice President of Operations - Internationally Accepted Marketing StandardsBoard (IAMSB), International Institute of Marketing Professionals (IIMP), Canada.

About Me

A Doctorate in Business Administration, Dr. Kunal Gaurav has published a number of books and research papers in the area of Relationship Marketing, Business Strategy and Employer Branding.

Info

Profession
LECTURER
Created on
12/10/2011
Career Network (e.g. LinkedIn)
https://in.linkedin.com/in/gauravkunal

Texts (12)

  • Internet Uses and Gratification. An Evidence from Millenials in Hyderabad
    Title: Internet Uses and Gratification. An Evidence from Millenials in Hyderabad
    Subject: Communications - Public Relations, Advertising, Marketing, Social Media
    Category: Research Paper (postgraduate) , 2019 44 Pages , Grade: A
    Catalog Number: 509858
    Price: US$ 20.99
  • Factors Influencing Customers’ Perception towards Online Shopping
    Title: Factors Influencing Customers’ Perception towards Online Shopping
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Research Paper (postgraduate) , 2017 57 Pages , Grade: A
    Catalog Number: 377453
    Price: US$ 20.99
  • Social Media Usage Behavior of Working Professionals
    Title: Social Media Usage Behavior of Working Professionals
    Subject: Communications - Public Relations, Advertising, Marketing, Social Media
    Category: Research Paper (postgraduate) , 2017 44 Pages , Grade: A
    Catalog Number: 377447
    Price: US$ 20.99
  • A Study on Factors Influencing the Selection of a Third Party Customer Loyalty Application
    Title: A Study on Factors Influencing the Selection of a Third Party Customer Loyalty Application
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Research Paper (postgraduate) , 2016 43 Pages , Grade: A
    Catalog Number: 375898
    Price: US$ 19.99
  • Mobile Usage Behavior of Indian Youth
    Title: Mobile Usage Behavior of Indian Youth
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Research Paper (postgraduate) , 2016 63 Pages , Grade: A
    Catalog Number: 375897
    Price: US$ 31.99
  • The Influence of Celebrity Endorsements on the Buying Intension of Young Consumers in India
    Title: The Influence of Celebrity Endorsements on the Buying Intension of Young Consumers in India
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Project Report , 2017 61 Pages , Grade: A+
    Catalog Number: 375742
    Price: US$ 32.99
  • Quality of Work Life (QWL) & Employee Satisfaction
    Title: Quality of Work Life (QWL) & Employee Satisfaction
    Subject: Leadership and Human Resources - Miscellaneous
    Category: Professorial Dissertation , 2012 63 Pages , Grade: A
    Catalog Number: 187529
    Price: US$ 32.99
  • Performance comparison and study the impact of marketing expenses, wages & salary and age on the firm performance in Indian Cotton Textile Industry
    Title: Performance comparison and study the impact of marketing expenses, wages & salary and age on the firm performance in Indian Cotton Textile Industry
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Term Paper , 2007 26 Pages , Grade: A
    Catalog Number: 187127
    Price: US$ 17.99
  • Business Group Analysis
    Mahindra & Mahindra and TVS Iyengar
    Title: Business Group Analysis
    Subject: Business economics - Business Management, Corporate Governance
    Category: Term Paper , 2007 46 Pages , Grade: A
    Catalog Number: 187126
    Price: US$ 19.99
  • Negotiation in international market
    Title: Negotiation in international market
    Subject: Business economics - Business Management, Corporate Governance
    Category: Scientific Essay , 2011 29 Pages
    Catalog Number: 184779
    Price: US$ 18.99
  • Drivers of Employee Satisfaction and Attrition
    A Quantitative Investigation
    Title: Drivers of Employee Satisfaction and Attrition
    Subject: Leadership and Human Resources - Miscellaneous
    Category: Diploma Thesis , 2010 27 Pages , Grade: A
    Catalog Number: 184601
    Price: US$ 17.99
  • Multiple Regression Analysis: Key To Social Science Research
    Title: Multiple Regression Analysis: Key To Social Science Research
    Subject: Economics - Statistics and Methods
    Category: Term Paper , 2010 11 Pages , Grade: A
    Catalog Number: 183645
    Price: US$ 16.99
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