Extracto
TABLE OF CONTENT
CHAPTER – I INTRODUCTION
1.1 OVERVIEW:
1.2 OBJECTIVE OF STUDY:
1.3 SCOPE OF STUDY:
1.4 STATEMENT OF PURPOSE:
CHAPTER - II LITERATURE REVIEW
2.1 OVERVIEW:
2.2 PREVIOUS RESEARCH:
CHAPTER – III RESEARCH METHODOLOGY
3.1 OVERVIEW:
3.2 RESEARCH DESIGN:
3.3 TARGET POPULATION & SAMPLE:
3.4 SAMPLING DESIGN:
3.5 RESEARCH INSTRUMENT AND DESIGN:
3.6 STATISTICAL ANALYSIS
CHAPTER - IV DATA ANALYSIS AND INTERPRETATION
4.1 OVERVIEW:
4.2 FREQUENCY ANALYSIS:
4.2.1 CATEGORY OF BUSINESS:
4.2.2 SIZE OF BUSINESS:
4.2.3 AGE OF THE BUSINESS:
4.2.4 WEBSITE FOR BUSINESS:
4.2.5 OFFERING PRODUCTS AND SERVICES THROUGH MOBILE APP:
4.2.6 AWARENESS ABOUT THIRD PARTY CUSTOMER LOYALTY APPLICATION:
4.2.7 ASSOCIATION WITH THIRD PARTY CUSTOMER LOYALTY APPLICATION:
4.3 FACTOR ANALYSIS:
CHAPTER - V CONCLUSION
CHAPTER - VI LIMITATIONS
CHAPTER - VII BIBLOGRAPHY
CHAPTER - VIII APPENDICES
8.1 QUESTIONNAIRE
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- Dr. Kunal Gaurav (Autor)Kirti Dixit (Autor), 2016, A Study on Factors Influencing the Selection of a Third Party Customer Loyalty Application, Múnich, GRIN Verlag, https://www.grin.com/document/375898
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