Online shopping is having very bright future. Perception towards online shopping is getting better in India. With the use of internet, consumers can shop anywhere, anything and anytime with easy and safe payment options. Consumers can do comparison shopping between products, as well as, online stores. In present scenario customers are busy that they don’t have enough chance and time to go to shopping centers and purchase the things they need, everybody likes to do online shopping. In online, Product assortment is very huge to choose, and make immediate comparison in price, quality, variety, colour and also get product based information like customer feedback.
The main purpose of this paper is to determine the “Factors Influencing Consumer Perception towards Online Shopping”. The objective for this research is to know the customer perception and identify the factors which influence the online customer’s.
A quantitative research design which is descriptive and exploratory in nature was selected to gain insights about customer perception towards online shopping. The questionnaire prepared by using Likert’s five-point scale ranging from (1-5) where 1 Means ‘not at all important and 5 Means ‘most important ‘.The research has taken use of closed ended questions. The data collection was done over a period of 8 weeks this was done by going directly to the respondents or through mails. A total number of respondents taken for this study are 154. The collected data is analyzed in statistical method of factor analysis in the IBM SPSS 20.0 software. The data collected on 30 variables was deducted into five factors in the software and analyzed accordingly.
The survey revealed that different customers have different perception towards online shopping; most of them having a very good attitude towards online shopping but there are certain customer who still find difficulties or we can say apart from several benefits has some disadvantage in mind of customer. Customer perception keeps on changing with time to time which is to be taken in the consideration.The most important factors that can be taken into account to understand the Internet shopping (Customer Service, Convenience, Experience, Value added service and Product related information).
Inhaltsverzeichnis (Table of Contents)
- Introduction
- Overview
- Objectives of the study
- Scope of the study
- Review of Literature
- Research Methodology
- Type of Research
- Sampling Unit
- Sampling Technique
- Questionnaire Design
- Data Collection Sources
- Plan for Data Analysis
- Data Analysis and Interpretation
- Factor Analysis
- Net promoter score
- Conclusion
- Findings
- Limitations
- Future Directions
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
The main objective of this research paper is to determine the factors influencing consumer perception towards online shopping in India. The study aims to understand customer perceptions and identify key factors affecting their online shopping behavior.
- Factors influencing consumer perception of online shopping
- Analysis of customer attitudes towards online shopping
- Identification of key factors affecting online shopping behavior
- Evaluation of the relative importance of different factors
- Implications for businesses seeking to improve online customer experience
Zusammenfassung der Kapitel (Chapter Summaries)
Introduction: This chapter provides an overview of online shopping's growing popularity in India and its convenience for busy consumers. It highlights the vast product assortment and easy price/quality comparisons available online. The chapter clearly states the paper's purpose: to identify the factors influencing consumer perception towards online shopping.
Review of Literature: This chapter would delve into existing research and literature on consumer behavior in online shopping contexts. It would likely cover previous studies on factors impacting online purchase decisions, exploring themes like trust, security, convenience, and customer service. The synthesis of prior research would provide a strong foundation for the current study's methodology and expected findings.
Research Methodology: This chapter details the quantitative research design employed, which is descriptive and exploratory in nature. It describes the use of a Likert scale questionnaire with closed-ended questions, administered to 154 respondents over eight weeks. The data collection methods (direct contact and mail) and the statistical analysis plan using IBM SPSS 20.0 for factor analysis are thoroughly explained.
Data Analysis and Interpretation: This chapter presents the results of the factor analysis conducted on the collected data. It explains how the initial 30 variables were reduced to five key factors. The chapter would likely present statistical findings regarding the relative importance of each factor (e.g., customer service, convenience, experience, value-added services, and product-related information) in shaping consumer perceptions of online shopping. The analysis of the Net Promoter Score (NPS) would also be included here, offering insights into overall customer satisfaction.
Schlüsselwörter (Keywords)
Online shopping, consumer perception, customer behavior, factor analysis, Net Promoter Score (NPS), India, e-commerce, customer service, convenience, product information, value-added services, online shopping experience.
Frequently Asked Questions: Comprehensive Language Preview
What is the main objective of this research paper?
The primary goal is to determine the factors influencing consumer perception of online shopping in India and understand how these factors affect online shopping behavior.
What are the key themes explored in this research?
The study explores factors influencing consumer perception of online shopping, analyzes customer attitudes, identifies key factors affecting online shopping behavior, evaluates the relative importance of different factors, and examines implications for businesses aiming to improve online customer experience.
What is the research methodology employed?
The research uses a quantitative, descriptive, and exploratory design. A Likert scale questionnaire with closed-ended questions was administered to 154 respondents over eight weeks via direct contact and mail. Data analysis utilizes IBM SPSS 20.0 for factor analysis.
What data analysis techniques are used?
The study employs factor analysis to reduce the initial 30 variables to key factors influencing consumer perception. The Net Promoter Score (NPS) is also analyzed to assess overall customer satisfaction.
What are the key findings expected (as outlined in the chapter summaries)?
The findings will likely reveal the relative importance of factors such as customer service, convenience, experience, value-added services, and product-related information in shaping consumer perceptions of online shopping in India. The NPS analysis will provide insights into overall customer satisfaction.
What are the chapters included in the study?
The study includes chapters on Introduction (with overview, objectives, and scope), Review of Literature, Research Methodology (detailing research design, sampling, data collection, and analysis), Data Analysis and Interpretation (including factor analysis and NPS results), Conclusion, Findings, Limitations, and Future Directions.
What are the keywords associated with this research?
Online shopping, consumer perception, customer behavior, factor analysis, Net Promoter Score (NPS), India, e-commerce, customer service, convenience, product information, value-added services, online shopping experience.
What type of research is this?
This is quantitative research, specifically descriptive and exploratory in nature.
How many respondents participated in the study?
154 respondents participated in the study.
What software was used for data analysis?
IBM SPSS 20.0 was used for data analysis.
- Quote paper
- Dr. Kunal Gaurav (Author), Jhansi V. (Author), 2017, Factors Influencing Customers’ Perception towards Online Shopping, Munich, GRIN Verlag, https://www.grin.com/document/377453
