Online shopping is having very bright future. Perception towards online shopping is getting better in India. With the use of internet, consumers can shop anywhere, anything and anytime with easy and safe payment options. Consumers can do comparison shopping between products, as well as, online stores. In present scenario customers are busy that they don’t have enough chance and time to go to shopping centers and purchase the things they need, everybody likes to do online shopping. In online, Product assortment is very huge to choose, and make immediate comparison in price, quality, variety, colour and also get product based information like customer feedback.
The main purpose of this paper is to determine the “Factors Influencing Consumer Perception towards Online Shopping”. The objective for this research is to know the customer perception and identify the factors which influence the online customer’s.
A quantitative research design which is descriptive and exploratory in nature was selected to gain insights about customer perception towards online shopping. The questionnaire prepared by using Likert’s five-point scale ranging from (1-5) where 1 Means ‘not at all important and 5 Means ‘most important ‘.The research has taken use of closed ended questions. The data collection was done over a period of 8 weeks this was done by going directly to the respondents or through mails. A total number of respondents taken for this study are 154. The collected data is analyzed in statistical method of factor analysis in the IBM SPSS 20.0 software. The data collected on 30 variables was deducted into five factors in the software and analyzed accordingly.
The survey revealed that different customers have different perception towards online shopping; most of them having a very good attitude towards online shopping but there are certain customer who still find difficulties or we can say apart from several benefits has some disadvantage in mind of customer. Customer perception keeps on changing with time to time which is to be taken in the consideration.The most important factors that can be taken into account to understand the Internet shopping (Customer Service, Convenience, Experience, Value added service and Product related information).
Table of Contents
1. Introduction
1.1 Overview
1.2 Objectives of the study
1.3 Scope of the study
2. Review of Literature
3. Research Methodology
3.1 Type of Research
3.2 Sampling Unit
3.3 Sampling Technique
3.4 Questionnaire Design
3.5 Data Collection Sources
3.6 Plan for Data Analysis
4. Data Analysis and Interpretation
4.1 Factor Analysis
4.2 Net promoter score
5. Conclusion and Findings
5.1: Conclusion
5.2: Findings
6. Limitations and Future Directions
6.1: limitation
6.2: future directions
Research Objectives and Themes
The primary objective of this study is to analyze consumer perception toward online shopping in India, specifically identifying the key factors that influence these perceptions. By examining various dimensions of online retail, the research aims to provide insights into customer attitudes, behaviors, and the role of service quality in driving online purchasing decisions.
- Analysis of factors influencing consumer online shopping behavior.
- Evaluation of customer satisfaction using the Net Promoter Score (NPS).
- Application of Factor Analysis to identify core determinants of user experience.
- Assessment of the impact of digital convenience and customer support on loyalty.
Excerpt from the Book
1.1: Introduction
Online shopping is the system whereby buyers purchase products or service from a seller in the real-time, over the Internet. It is a type of electronic business. The origin and growth of Internet have been the biggest event of the century. E-commerce in India was started in 1999 to a period where one can sell and find all sorts of stuff from a high-end product to a meagre peanut online. Most corporations are using the Internet to represent their product range and services so that it is accessible to the global market and to reach out to a larger range of their audience. The Internet has completely changed the way one handles day-to-day transactions; online shopping is one of them. The Internet has brought about extensive changes in the purchasing habits of the people. In the comfort of one's home, office or cyber cafe or anywhere across the world, one can log on and buy just about anything from apparel, books, music and diamond jeweler to digital cameras, mobile phones, MP3 players, video games, movie tickets, rail and air tickets. Ease, simplicity, convenience and security are the key factors turning the users to buy online.
The process of making a decision is extremely similar whether the customer is offline or online. But some major differences are shopping environment and marketing communication. According to traditional consumer decision model, Consumer purchase decision typically starts with need awareness, then information search, alternative evaluations, deciding to purchase and finally, post-purchasing behavior.
Summary of Chapters
1. Introduction: This chapter provides an overview of the rise of e-commerce in India and outlines the research objectives regarding consumer shopping habits.
2. Review of Literature: This section compiles existing academic research and theories concerning online consumer behavior, trust, and acceptance models.
3. Research Methodology: This chapter details the quantitative research design, sampling techniques, and data collection methods utilized in the study.
4. Data Analysis and Interpretation: This chapter presents the statistical results from factor analysis and the Net Promoter Score calculations to interpret consumer preferences.
5. Conclusion and Findings: This chapter synthesizes the study's results and offers final insights into customer perception toward online shopping.
6. Limitations and Future Directions: This chapter acknowledges the study's constraints, such as sample size, and proposes areas for further academic research.
Keywords
Online Shopping, Consumer Perception, E-commerce, Factor Analysis, Net Promoter Score, Customer Service, Convenience, Digital Market, Consumer Behavior, Online Retail, Purchasing Intentions, Internet Usage, India, Customer Satisfaction, Business Intelligence
Frequently Asked Questions
What is the core focus of this research study?
The research primarily investigates the factors that influence consumer perception and attitude toward online shopping in the Indian market.
Which specific areas of consumer behavior are covered?
The study covers the impact of internet technology on purchasing habits, the role of website design, trust, and service features like convenience and product information on consumer decision-making.
What is the main goal or research question of this paper?
The goal is to determine the underlying factors that shape consumer perceptions and to identify which specific elements (e.g., customer service, convenience) most strongly influence the decision to shop online.
Which scientific methodology was employed for data analysis?
The study uses a quantitative design, employing Factor Analysis via IBM SPSS 20.0 software to reduce variables into core components and the Net Promoter Score (NPS) to measure customer loyalty.
What is the thematic content of the main body?
The main body focuses on a literature review of global e-commerce studies, a detailed methodology section, and an extensive statistical analysis of consumer survey data gathered from 154 respondents.
Which keywords best describe this research?
Key terms include Online Shopping, Consumer Perception, Factor Analysis, E-commerce, and Customer Satisfaction.
How were the respondents selected for the study?
The study adopted a convenience sampling method, surveying individuals who have experience with online shopping to gain relevant insights.
What does the Net Promoter Score (NPS) reveal in this study?
The NPS is used to gauge customer loyalty toward various Indian e-retailers, highlighting that companies like Amazon and Flipkart benefit from higher customer loyalty compared to others.
Why is factor analysis considered significant in this work?
Factor analysis is used to identify five distinct dimensions of online shopping—Customer Service, Convenience, Experience, Value-added services, and Product Information—which helps retailers understand what customers prioritize.
- Citation du texte
- Dr. Kunal Gaurav (Auteur), Jhansi V. (Auteur), 2017, Factors Influencing Customers’ Perception towards Online Shopping, Munich, GRIN Verlag, https://www.grin.com/document/377453
