According to the requirement of the assignment 1, the writer would like to present definitions of the terms reputation, issue management and crisis communication in relation to organisation. The definitions are reflection of the books and recent journal articles. Then brief and critical discussion will take place to understand the link between these three terms. Therefore, this is going to explore the idea on how an organisation can use issue management to build and maintain its’ reputation. Further, the objective of the second part of the assignment is to make a clear understanding of Corporate Social Responsibility (CSR) and various approaches of CSR. Finally, to conclude the assignment, the writer discussed critically the relationship between CSR and Corporate Reputation along with example based on lecture notes and previous empirical studies.
Inhaltsverzeichnis (Table of Contents)
- Introduction
- Reputation
- Issue Management
- Crisis Communication
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This assignment aims to provide a comprehensive understanding of the concepts of reputation, issue management, and crisis communication within the context of organizational identity and corporate communication. It further explores the concept of Corporate Social Responsibility (CSR) and its relationship with corporate reputation.
- Defining and exploring the interconnectedness of reputation, issue management, and crisis communication.
- Understanding the role of issue management in building and maintaining an organization's reputation.
- Analyzing different approaches to Corporate Social Responsibility (CSR).
- Examining the relationship between CSR and corporate reputation.
- Illustrating key concepts with examples from existing research and studies.
Zusammenfassung der Kapitel (Chapter Summaries)
- Introduction: This chapter sets the stage for the assignment, providing a brief overview of the key concepts that will be explored. It defines the scope of the assignment and outlines the objectives of the research.
- Reputation: This chapter delves into the concept of corporate reputation, analyzing different perspectives on its definition and measurement. It discusses the importance of awareness, assessment, and assets in building a strong corporate reputation.
- Issue Management: This chapter focuses on the definition and strategic importance of issue management. It explores the key elements of issue management, including issue identification, analysis, and proactive response strategies. The chapter also emphasizes the significance of understanding stakeholder perspectives and effectively managing public perception.
Schlüsselwörter (Keywords)
Key terms and concepts explored in this assignment include corporate reputation, issue management, crisis communication, Corporate Social Responsibility (CSR), stakeholder engagement, organizational identity, and public perception.
- Citar trabajo
- Jobaire Alam (Autor), 2014, Organizational Identity and Corporate Communication, Múnich, GRIN Verlag, https://www.grin.com/document/413353
