Leseprobe
Table of content
Table of figures
Table of abbreviations
1. Introduction
2. Theoretical Basics
2.1. Big Data Analytics
2.2. Corporate strategy
3. Strategy based on Big Data Analytics
3.1. Fields of Application
3.2. Big Data strategy Framework
3.3. Challenges
4. Case study: Amazon - A Big Data Company?
5. Conclusion
Bibliography
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- Arbeit zitieren
- Gabriel Socha (Autor:in), 2018, How Big Data Analytics can shape Corporate Strategy, München, GRIN Verlag, https://www.grin.com/document/437002
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