As one of the most trending business topics, Big Data Analytics is having an enormous influence on today’s executives. Big Data Analytics is improving business efficiency and productivity. Besides, big data has become a whole industry, growing at a fast pace. Additionally, innovative business models based on big data are disrupting traditional markets. This essay provides an overview of the topic Big Data Analytics in a business context and explores the dimensions how and under which circumstances companies can build their strategy around those capabilities and what challenges have to be tackled. Furthermore, a case study illustrates how a company, not even 25 years old, could grow into one of the largest corporations worldwide – due to big data.
Inhaltsverzeichnis (Table of Contents)
- Introduction
- Theoretical Basics
- Big Data Analytics
- Corporate Strategy
- Strategy based on Big Data Analytics
- Fields of Application
- Big Data Strategy Framework
- Challenges
- Case Study: Amazon – A Big Data Company?
- Conclusion
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This essay provides an overview of Big Data Analytics in a business context and explores how companies can build their strategies around these capabilities. It also examines the challenges associated with utilizing Big Data Analytics and presents a case study of Amazon to illustrate how a company can leverage big data to grow into a large corporation.
- Big Data Analytics in a business context
- Building corporate strategy around Big Data capabilities
- Challenges associated with Big Data Analytics
- Case study of Amazon as a successful Big Data company
- The impact of Big Data on business efficiency and productivity
Zusammenfassung der Kapitel (Chapter Summaries)
- Introduction: This chapter provides a brief introduction to Big Data Analytics and its significance in today's business landscape.
- Theoretical Basics: This chapter delves into the theoretical foundations of Big Data Analytics and corporate strategy. It explores the concept of Big Data Analytics and its relationship to corporate strategic planning.
- Strategy based on Big Data Analytics: This chapter examines how companies can leverage Big Data Analytics to develop effective strategies. It explores various fields of application, outlines a Big Data Strategy Framework, and discusses the challenges associated with implementing Big Data strategies.
- Case Study: Amazon – A Big Data Company?: This chapter presents a case study of Amazon to illustrate how a company can effectively utilize Big Data Analytics to achieve significant growth and success.
Schlüsselwörter (Keywords)
This essay focuses on the use of Big Data Analytics in corporate strategy, exploring its impact on business efficiency, productivity, and innovation. Key terms include Big Data, Big Data Analytics, corporate strategy, business models, efficiency, productivity, and case studies.
- Citation du texte
- Gabriel Socha (Auteur), 2018, How Big Data Analytics can shape Corporate Strategy, Munich, GRIN Verlag, https://www.grin.com/document/437002
