As one of the most trending business topics, Big Data Analytics is having an enormous influence on today’s executives. Big Data Analytics is improving business efficiency and productivity. Besides, big data has become a whole industry, growing at a fast pace. Additionally, innovative business models based on big data are disrupting traditional markets. This essay provides an overview of the topic Big Data Analytics in a business context and explores the dimensions how and under which circumstances companies can build their strategy around those capabilities and what challenges have to be tackled. Furthermore, a case study illustrates how a company, not even 25 years old, could grow into one of the largest corporations worldwide – due to big data.
Table of content
Table of figures
Table of abbreviations
1. Introduction
2. Theoretical Basics
2.1. Big Data Analytics
2.2. Corporate strategy
3. Strategy based on Big Data Analytics
3.1. Fields of Application
3.2. Big Data strategy Framework
3.3. Challenges
4. Case study: Amazon - A Big Data Company?
5. Conclusion
Bibliography
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