Internationalization of SMEs exemplified for software companies


Term Paper (Advanced seminar), 2017

23 Pages, Grade: 1,7


Excerpt


Table of contents

Executive Summary

Table of contents

List of abbreviations

List of figures

1 Introduction
1.1 Problem and objective
1.2 Scope of work

2 Fundamental terms
2.1 Definition of SME
2.2 Definition of Internationalization

3 International management of SMEs
3.1 Motives and goals of Internationalization
3.2 Special characteristics of SME

4 International strategy development
4.1 Target market selection
4.2 Form of market entrance
4.2.1 Export
4.2.2 Licensing / Franchising
4.2.3 Branch establishment
4.2.4 Subsidiary establishment
4.2.5 Joint Venture

5 Internationalization strategy of software companies
5.1 Preliminary considerations
5.1.1 Standard vs. Customized standard software
5.1.2 Local standardization of products
5.2 Resuling strategies
5.2.1 Target market selection
5.2.2 Form of market entrance

6 Conclusion and Outlook

References

ITM - Integral Total Management

Excerpt out of 23 pages

Details

Title
Internationalization of SMEs exemplified for software companies
College
University of applied sciences, Cologne
Grade
1,7
Author
Year
2017
Pages
23
Catalog Number
V437734
ISBN (eBook)
9783668779273
ISBN (Book)
9783668779280
Language
English
Keywords
Internationalization, Internationalisierung, SME, KMU, Software companies, Softwarefirmen
Quote paper
Erik Somssich (Author), 2017, Internationalization of SMEs exemplified for software companies, Munich, GRIN Verlag, https://www.grin.com/document/437734

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