Extracto
Table of contents
Executive Summary
Table of contents
List of abbreviations
List of figures
1 Introduction
1.1 Problem and objective
1.2 Scope of work
2 Fundamental terms
2.1 Definition of SME
2.2 Definition of Internationalization
3 International management of SMEs
3.1 Motives and goals of Internationalization
3.2 Special characteristics of SME
4 International strategy development
4.1 Target market selection
4.2 Form of market entrance
4.2.1 Export
4.2.2 Licensing / Franchising
4.2.3 Branch establishment
4.2.4 Subsidiary establishment
4.2.5 Joint Venture
5 Internationalization strategy of software companies
5.1 Preliminary considerations
5.1.1 Standard vs. Customized standard software
5.1.2 Local standardization of products
5.2 Resuling strategies
5.2.1 Target market selection
5.2.2 Form of market entrance
6 Conclusion and Outlook
References
ITM - Integral Total Management
- Citar trabajo
- Erik Somssich (Autor), 2017, Internationalization of SMEs exemplified for software companies, Múnich, GRIN Verlag, https://www.grin.com/document/437734
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