Leveraging on the potentials of Social Media for performance of small and medium scale enterprise

In Abuja, Nigeria

Tesis de Máster , 2018 , 77 Páginas , Calificación: 2.87

Economía de las empresas - Marketing en línea y fuera de línea

With the increasingly access to Internet across Nigeria, and relatively low prices of smartphones, social media networking sites such as Facebook, Instagram, Twitter, etc., have become a tool for users to build communities, foster relationships and enhance business growth. Today, Social media is a top agenda among SMEs. Many firms have developed an integrated Social Media strategies to increase the performance of their business. Few companies have gone further to recruit consultant in order to optimally benefit from the opportunities, the platform has to offer. Social media tools are gaining popularity and increasingly in use among different sizes of businesses including start-ups, Small and Medium Enterprises (SMEs) and multinational corporations.

Despite the advancement in the usage of the tools, little is being known by practitioners on the impact of social media networks on business performance. SMEs have limited understanding on the use of social media. Hence, the research study aim to identify ways social media can leverage on the potentials of social media for the performance of their business.

Inhaltsverzeichnis (Table of Contents)

• CHAPTER ONE: INTRODUCTION
• 1.0 BACKGROUND OF THE STUDY
• 1.2 Statement of Problem
• 1.3 Objectives of the Study
• 1.4 Research question
• 1.5 Statement of the Hypothesis
• 1.6 SIGNIFICANCE OF THE STUDY
• 1.7 Scope of the study
• 1.8 Definition of terms
• 1.9 The structure and organization of study
• CHAPTER TWO: LITERATURE REVIEW
• 2.0 INTRODUCTION
• 2.1 CONCEPTUAL FRAMEWORK
• 2.2 THEORETICAL FRAMEWORK
• 2.3 LIETRATURE ON THE SUBJECT MATTER
• CHAPTER THREE: RESEARCH METHODOLOGY
• INTRODUCTION

Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)

This dissertation investigates the utilization of social media to enhance the performance of small and medium-sized enterprises (SMEs) in Abuja, Nigeria. The study aims to explore how SMEs can leverage social media platforms to attract customers and build an efficient product delivery system. It examines the potential of social media in addressing challenges faced by SMEs, including collaboration, customer acquisition, brand communication, and streamlining business processes.

• The role of social media in enhancing SME performance
• The impact of social media on customer acquisition and engagement
• The effectiveness of social media for product delivery and logistics
• The challenges and opportunities associated with social media adoption for SMEs
• The potential of social media to promote collaboration and knowledge sharing among SMEs

Zusammenfassung der Kapitel (Chapter Summaries)

Chapter one provides an introduction to the research, outlining the background, problem statement, objectives, research questions, hypothesis, significance, scope, definition of terms, and structure of the study. Chapter two dives into the literature review, exploring the conceptual and theoretical frameworks relevant to the research. This chapter also analyzes existing literature on the subject matter, providing insights into previous studies and research findings.

Schlüsselwörter (Keywords)

This dissertation focuses on the keywords: social media, small and medium-sized enterprises (SMEs), business performance, customer acquisition, product delivery, collaboration, communication, technology adoption, Nigerian business environment, and research methodology.

• Curso: MBA
• Calificación: 2.87
• Autor: Monsuru Sodeeq (Autor)
• Año de publicación: 2018
• Páginas: 77
• No. de catálogo: V491146
• ISBN (Ebook): 9783668991231
• ISBN (Libro): 9783668991248
• Idioma: Inglés
• Etiqueta: leveraging, social, media, abuja, nigeria