Abstract or Introduction
The company was founded in 1984 by Michael Dell, now the computer industry's longest-tenured Chief Executive Officer. His simple concept was selling personal computer systems directly to customers, Dell could best understand their needs, and provides the most effective computing solutions to meet those needs. Today, Dell is enhancing and broadening the fundamental competitive advantages of the direct model by increasingly applying the efficiencies of the Internet to its entire business. Through the direct business model, Dell offers in-person relationships with corporate and institutional customers; telephone and Internet purchasing (the latter now exceeding $18 million per day); customized computer systems; phone and online technical support; and next-day, on-site product service. Dell arranges for system installation and management, guides customers through technology transitions, and provides an extensive range of other services.
- Quote paper
- Doctor in Business Administration Franklin Atadja (Author), 2019, Michael Dell and Dell Company. Dell Business Strategies, Munich, GRIN Verlag, https://www.grin.com/document/492241